Chevrolet Malibu Ls Low Miles 4 Dr Sedan Automatic Gasoline 2.4l L4 Mpi Dohc 16v on 2040-cars

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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

The 2014 Chevrolet SS sedan is for drivers who value performance above all else

The car you see above is the 2014 Chevrolet SS, and it's important both because it is the first rear-wheel-drive performance sedan from Chevy in 17 years, and because it will be the nameplate the brand uses on NASCAR tracks all across the country starting this year.
Though it wears a name as American as baseball and apple pie, the machine was actually designed and built in Australia, sharing most of its parts with the brand-new VF-model Holden Commodore. That said, the basic chassis bits are shared with other Chevrolet models like the Camaro and Caprice Police Patrol Vehicle.
While Chevrolet is happy to sell a Malibu or Impala to anyone looking for a mainstream family sedan, but the SS is reserved for buyers interested first and foremost in performance. Most sedans sold these days are front-wheel drive, which is great for everyday driving and when the weather goes bad, but the SS is instead a rear-wheel-drive vehicle aimed at enthusiasts who love to drive and who prefer speed and performance above all else.

Chevy, Kia and Jeep win 2020 North American Car, Utility and Truck of the Year

Although the Detroit Auto Show is moving to the summer, the North American Car, Utility and Truck of the Year (NACTOY) awards were again announced in January. The car of the year is the 2020 Chevy Corvette Stingray. Utility of the year is the 2020 Kia Telluride. Truck of the year is the 2020 Jeep Gladiator. None of these choices was particularly surprising. All of these cars were major releases that delivered on style, performance and functionality. That being said, the runners-up in each category were noteworthy, too. You can see the full list of finalists below. Car Chevy Corvette (Winner) Toyota Supra Hyundai Sonata Utility Kia Telluride (Winner) Hyundai Palisade Lincoln Aviator Truck Jeep Gladiator (Winner) Ford Ranger Ram HD Follow any of the inline links above to read our reviews on the winners and finalists. Related Video: