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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

GMC Hummer EV SUV first drive, RIP Camaro, Ferrari Roma Spider | Autoblog Podcast # 773

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by News Editor Joel Stocksdale. They start off with one of the week's biggest official news items — the impending death of the sixth-gen Chevrolet Camaro. On the subject of powerful American cars, they pivot to a teaser from Stellantis execs that there are big things ahead for its Dodge Charger SRT Daytona Banshee concept. From there, they look at Ferrari's new topless Roma and then get into Ford's multi-billion-dollar electric vehicle pivot. Speaking of expensive EVs, Joel just got back from driving the new GMC Hummer SUV. He also had the new F-150 Lightning Pro in his driveway, and that's followed by Greg's update on Autoblog's long-term Toyota Sienna.  Autoblog Podcast # 773 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown News Chevrolet Camaro production will officially end after 2024 model year Dodge CEO teases more to come from Charger SRT Daytona Banshee Ferrari Roma Spider returns a front-engined soft top to the lineup Ford Model e losing billions as it says EV unit should be seen as startup What we're driving Ford F-150 Lightning Pro 2024 GMC Hummer EV SUV 2023 Toyota Sienna Platinum AWD Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: How to activate Crab Walk on the GMC Hummer EV

Recharge Wrap-up: Chevy bi-fuel Silverado 3500HD Chassis Cab, VW Car-Net works with Apple Watch

Volkswagen's Car-Net app will be compatible with the Apple Watch. Using the app, owners will be able to lock and unlock their car, check charging status or fuel level, locate their car, flash the lights, and honk the horn of their vehicle remotely from their wrist. E-Golf owners can begin or end charging or operate climate control through their Apple Watch. The app can also monitor other household drivers with speed and boundary alerts - perfect for the parent who lends their car to a teenager. Read more in the press release from Volkswagen. Chevrolet is launching the bi-fuel 2016 Silverado 3500HD Chassis Cab. The work truck will now offer a version that will run on both gasoline and compressed natural gas (CNG). "CNG burns cleaner and costs less at the pump than gasoline, making it an appealing option for fleets," says GM's Ed Peper. Companies like Southern California Gas Co. find that trucks like this meet their work needs and help them achieve their goals of greening up their fleets, GM says. Read more in the press release from GM. UPS has made a deal to buy renewable natural gas from Clean Energy Fuels. This make UPS the biggest user of natural gas in the shipping industry. Clean Energy Fuels, co-founded by T. Boone Pickens, will provide UPS with its Redeem brand natural gas, which uses methane captured from landfills. UPS hopes to log 1 billion miles with its alternative fuel and advanced technology fleet by 2020. "Our rolling laboratory approach provides a unique opportunity for UPS to test different fuels and technologies," says Mitch Nichols of UPS. "Today's RNG agreement will help mature the market for this promising alternative fuel." Read more in the press release below. UPS BECOMES NATION'S LARGEST USER OF RENEWABLE NATURAL GAS IN SHIPPING INDUSTRY New Agreement with Clean Energy Will Help Grow Market for Use of Methane Gas from Landfills as Fuel Atlanta, May 5, 2015 – UPS® (NYSE:UPS) today announced it has entered into an agreement to purchase renewable natural gas (RNG) for its delivery vehicle fleet from Clean Energy Fuels Corp. (NASDAQ: CLNE). The deal signifies UPS's plan to significantly expand its use of renewable natural gas for its alternative fuel and advanced technology fleet. The company has a goal of driving one billion miles using its alternative fuel and advanced technology fleet by the end of 2017. Clean Energy Fuels, co-founded by T.