2007 Chevrolet Hhr Lt Wagon 4-door 2.2l on 2040-cars

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Genovation Cars readies all-electric Corvette prototype

Chevy runs the full spectrum from some of the most environmentally friendly cars to the least. At one end are EVs like the Spark and Volt. At the other, performance models like the Camaro and Corvette. But one American company wants to bridge that divide. That company is Rockville, MD-based Genovation Cars, which reports that it is almost done building its prototype for an all-electric Corvette. Dubbed the Genovation Extreme Electric (or GXE for short), the prototype is based on a previous-generation 2006 Chevy Corvette Z06, but ditches its enormous 7.0-liter V8 for an array of inverters, batteries, and electric motors said to be good for over 700 horsepower and 600 pound-feet of torque. That promises to deliver a 0-60 time of about 3.0 seconds and a top speed in excess of 200 miles per hour. Those are supercar benchmarks for performance if we've ever seen them, and ought to leave even the top-spec Tesla Model S P85D in... well, not a cloud of smoke, but whatever the electric equivalent is, in a non-polluting cloud of that. The GXE is also supposed to be able to travel for 150 miles on a single charge, and handle well while it's at it with 50/50 front-rear weight distribution and a low center of gravity. Sorta like the Power Wheels 'Vette pictured above, then, but bigger and faster. Look for the GXE to debut at the Electric Vehicle Technology Expo this coming September in Michigan, after which Genovation says it will put the GXE to the test on the track to back up its performance claims. Genovation Cars Nearing Completion of High-Performance All-Electric Corvette, the GXE ROCKVILLE, Md.--(BUSINESS WIRE)--Genovation Cars is nearing the completion of a prototype high-performance all-electric Corvette called the Genovation Extreme Electric or GXE. Assembly of the GXE will be completed by the end of July, followed by a three-week testing phase. The GXE is based on a 2006 Z06 Corvette. Several contributors to the GXE effort have helped design and build record-breaking electric vehicles. They include an MIT electrical engineer and a mechanical engineer from Cosworth. "We are using state of the art inverters, batteries and electric motors that will produce in excess of 700-hp and 600 lb-ft of torque," said Genovation CEO Andrew Saul. "We expect the car to achieve 0-60 mph in around three seconds and have a top speed of over 200 mph.

'Tomorrowland' movie will advertise Chevy Volt, E-NVs

Before the 2016 Chevrolet Volt arrives at dealerships, it's going to come to a cineplex near you. The next-generation hybrid and the EN-V electric networked vehicle concept will play bit parts in the background of the upcoming Disney movie Tomorrowland starring George Clooney and Britt Robertson. Chevrolet will run digital and television ads around the movie's opening, which is May 22 in the US. The Bowtie and Disney tie-up is another in their years-long collaboration, going back to the revamped Test Track that opened at Epcot Center in 2012, and Chevolet is also the official vehicle of Shanghai Disney. The press release below has more on the movie and the Volt, the movie trailer is above – there's no Volt in it, but there is a late-model Buick. Chevrolet and Disney See Possibilities in 'Tomorrowland' Film to help kick off marketing efforts for next-generation Chevrolet Volt DETROIT, 2015-03-26 – At their core, Disney and Chevrolet are entities of optimism, believing that with a little ingenuity, anything is possible. They will come together in the new Disney film "Tomorrowland" to imagine the possibilities. The all-new 2016 Chevrolet Volt and EN-V concepts appear in the backdrops of the present day and Tomorrowland. The film's U.S. debut is May 22. In Disney's riveting mystery adventure "Tomorrowland," a jaded scientist and an optimistic teen embark on a danger-filled mission to unearth the secrets of an enigmatic place somewhere in time and space. "Tomorrowland is a place where nothing is impossible, which is something that Chevrolet believes can exist in the here and now," said Tim Mahoney, vice president, Global Chevrolet. "The Chevrolet spirit reflects the hopes and possibilities of tomorrow in real instruments of change for today like the next-generation Chevrolet Volt." The first marketing efforts for the 2016 Chevrolet Volt will be tied to Tomorrowland. A television spot and digital advertising will debut in early May. The all-new Volt is an electric car with extended range, showcasing a sleeker, sportier design that offers 50 miles of EV range, greater efficiency and stronger acceleration. The Volt's new, efficient propulsion system will offer an estimated total driving range of more than 400 miles. With regular charging, owners can expect to average more than 1,000 miles between gas fill-ups. Chevrolet and Disney have a long history of collaboration around the globe.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")