2014 Chevrolet Express 9-passenger Explorer Limited Se Hitop Conversion Van on 2040-cars

Auto blog

Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

2017 Chevrolet Trax brings its fresher face to Chicago

The 2017 Chevrolet Trax's facelift does wonders for the compact crossover's looks. There's nothing overly offensive about the model's current design, but it's rather drab, especially at the front. As you can see from these live photos from the Chicago Auto Show, the revised Trax simply looks more modern than the current model. It now wears narrower wraparound headlights that integrate nicely with the upper level of the grille. The lower portion of the front end gets a more angular shape, and there are big crevices for the foglights. The rear also has small revisions, including new taillights and tiny changes to the bumper. With this refresh, Chevy has brought its little CUV's looks closer in style to the brand's stalwart sedans, the Cruze, Malibu and Impala. Inside, the Trax now features analog instruments for the speedometer and tachometer, but there's still a big screen on the right side to display vehicle information. The CUV also gets Chevy's seven-inch MyLink infotainment system that buyers can option with Apple CarPlay, Android Auto, and 4G LTE support. Active safety tech like side blind zone alert, rear cross traffic alert, forward collision alert, and lane departure warning are available on the 2017 model, too. While the 2017 Trax looks a lot better, it's the same vehicle mechanically. It won't arrive at dealers until this fall, but you can check one out now in our gallery above. Related Video: Chevrolet Introduces 2017 Trax Fresh design, premium interior complement safety, connectivity enhancements CHICAGO – Building on its early success and the rapid growth of the segment, Chevrolet today introduced the 2017 Trax – a more expressive take on one of America's best-selling small SUVs. Contemporary design elements, including an all-new front-end appearance, and a new premium interior compose the visual updates, while new available active safety features and a new infotainment system – with available Apple CarPlay and Android Auto compatibility – expand its range of customer-focused technologies. "In the fastest-growing segment, Chevrolet Trax's momentum is sure to continue with great design enhancements, premium details, and the latest technologies," said Steve Majoros, director of marketing, Chevrolet Cars and Crossovers.

Big discounts on 2015 Chevy Volt before 2016 model arrives

Having not driven it yet, this writer thinks the 2016 Chevrolet Volt appears to be an excellent update to country's flagship hybrid. The current car, though, still has plenty to offer and can hold its Bowtie high. If you'd rather save money on a 2015 than have the latest technology, a Cars Direct rundown of incentives and lease deals on a 2015 Volt shows that fruit is ready to be plucked. With plenty of the current model year on dealer lots, Chevy has more than doubled the rebate to $2,500, and offers 2.9-percent financing for 48 months. If you want to lease, the signing payment is now only $500, down from $1,499. You can get that down to zero dollars if you're trading in a competitor. Payments for 39 months are reduced $50, to $249. So it's officially open season for hardcore Volt haggling. Admittedly, though, it will probably only get better as we get close to the 2016s rolling into dealerships, so you can start lining up a deal now but know your position will only strengthen as the weeks pass. Related Video: