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Here's why automakers roll out those Texas-themed pickup trucks

Every year, automakers with a full-size truck link make a big show of the Texas State Fair, usually involving a reveal of a new model. Sometimes they show a whole new truck, and other times a special edition centered on the Lone Star state. While some people might write this off as a quirk of the industry, others might be wondering, "What's the big deal with Texas?" As it turns out, part of the big deal with Texas is big truck sales. According to Dave Sullivan, product analysis manager at AutoPacific, Texas buys more trucks than any other state in the country. It's not a small margin either. Edmunds.com, one in five trucks sold in the US are sold in Texas. The state also accounts for 15 percent of the country's large truck sales, which is more than twice that of California, the second largest truck market in America. Even when you break down sales only in Texas, trucks are a huge piece of the pie - Sullivan says that a quarter of new vehicle sales in Texas are trucks. One in five trucks sold in the US are sold in Texas. But it's not just sales that make truck builders give attention to Texas. As Sullivan explained, "Pickups are life in Texas." Both he and Hugh Milne, marketing and advertising manager for the Chevy Silverado line, said that trucks are key fixtures in Texas society, as both work trucks and luxury vehicles (or Texas Cadillacs as Milne called them). Milne said Texas is so important in the truck market that if you want to be successful in the rest of the country, "you've got to be successful in Texas." As for the State Fair, it has become a prime location for reveals in part because of the importance of the Texas market and because of how big the fair is. Milne also revealed that the State Fair also hosts its own auto show, so it's an ideal venue for a vehicle introduction. So there you have it. Why do truck builders obsess over Texas? It's because Texas obsesses over trucks. When you have one market that loves your product that much, you give it the attention it deserves. Related Video: Image Credit: Donovan Reese via Getty Images Auto News Marketing/Advertising Chevrolet Ford RAM Truck f-150 texas state fair

Hagerty kicks back with Ringbrothers for a look at the Recoil

Over the years, Ringbrothers has shown the ability to mix a meticulous eye for style and serious amounts of horsepower with customs like the Pantera-based Adrnln. The company's recent project, a tuned 1966 Chevrolet Chevelle called Recoil, is some of its best work yet and already has Jay Leno's denim-clad stamp of approval. Now, Hagerty is taking a look, while digging into the history of the actual Ring brothers: Mike and Jim. The two guys grew up in a small town where owning a car was practically a necessity, and the brothers were already wrenching before they could even legally drive. Eventually, that passion grew into a business, which led to wonderfully customized performance vehicles like the Recoil. Hagerty gets a fascinating look into Ringbrothers tuning philosophy in its interview. Of course, the real interest lies in this custom Chevelle, and there's a chance to hear the absolutely ferocious sound from the Recoil's supercharged V8 in this clip.

2016 Chevy Malibu undercuts rivals with $22,500 starting price

Customers eager to get their hands on the new 2016 Malibu may be pleasantly surprised to find that Chevy has actually reduced the price on the base model. In fact the Malibu now undercuts much of the competition. Order up a new Malibu in entry-level L trim and you'll shell out only $22,500. That includes the $875 destination charge (which is $50 more than what Chevy used to charge for delivery). The Malibu L of course won't come with all the bells and whistles of the higher trim levels, but still comes with 10 airbags, cruise control, and push-button ignition. Compare that to the competition and you'll find the base Malibu less expensive than most, but not all. It undercuts the Ford Fusion, Honda Accord, Toyota Camry, and Nissan Altima – although the Hyundai Sonata and Mazda6, for example, are still marginally less expensive in base trim. Those looking for a little bit more can upgrade to the Malibu LS ($23,995), LT ($25,895), or Premier ($31,795). The L, LS and LT come with a 1.5-liter inline-four, but the Premier packs a 2.0-liter turbo that can also be had in LT spec for $29,495. Pricing for the Malibu Hybrid is slated to be announced at a later date, as will EPA fuel economy figures for the rest of the range. Next-Gen Chevrolet Malibu Starts at $22,500 Lower than Camry, Accord, Fusion and Altima 2015-09-10 DETROIT – The 2016 Chevrolet Malibu, the most fuel-efficient, connected and technologically advanced version in the nameplate's history – will be available with a starting suggested retail price of $22,500 for the L model. "We've continued our focus on delivering on the highest levels of quality, as evidenced by recent recognitions from J.D. Power on initial quality and long-term dependability," said Steve Majoros, director of Chevrolet cars and crossovers. "The 2016 Malibu is engineered and priced to give customers impressive value and technology that's hard to compete with." For 2016, Malibu will be offered in five models, L, LS, LT, Hybrid and Premier. Standard equipment includes 10 airbags, cruise control, push-button start with passive entry and fuel-saving stop/start technology on the base 1.5L 4-cylinder engine. The LS model, starting at $23,995, includes standard Chevrolet MyLink Radio with 7-inch diagonal color touch screen, available compatibility with Apple CarPlay and Android Auto and a rear vision camera. CarPlay and Android Auto are subject to Apple and Google privacy statements and require compatible smartphone and data plans.