1970 Chevrolet El Camino Ss 454 on 2040-cars

Auto blog

800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Chevy teases next-gen Volt at fan event in LA

Barely two months before its planned debut at the 2015 North American International Auto Show, Chevrolet has released yet another batch of teaser images of its second-generation Volt. Unlike the first image, though, which just showed the car's rear badge, there's a lot more to this quartet of shots. The first three images show off the nose of the next-gen model and come from a fan event in Los Angeles. What we can see is a sleeker front end, with an evolution of the silver grille inserts previously seen on the original Volt and Spark EV. Gone is the current car's split upper grille, in favor of a more conventional arrangement. The sharper, more angular headlights are also an evolution of the lamps seen on the current Volt. Chevrolet also took the opportunity to announce a new location-based charging system that uses GPS to adjust the vehicle's charge settings, including the charge level, while also announcing that the next-gen car will feature more intuitive charge indicators that will be better able to inform owners of their car's charging level. The tech will mean that the Volt 'knows' when it is parked at home, and can thus automatically optimize charging for off-peak times, and so on. Take a look at the teaser images at the top of the page, and then head below for Chevy's press release announcing the new features. Next-Gen Chevy Volt Offers More User-Friendly Charging 2014-11-20 GPS makes charging more convenient Portable charger is easier to access Intuitive visual cues show charge status DETROIT – If there's one thing Chevrolet Volt owners love about their cars, it's being able to recharge the battery easily. Evidence of that is a U.S. Department of Energy study that shows more than 80 percent of all trips by Volt owners did not use the range extender. Chevrolet has made the charging system in the next-generation Volt even easier for customers to recharge the battery – and to check the charge status. The next-generation Volt debuts in January at the North American International Auto Show. "Chevrolet used the real-world experiences of today's Volt owners to make the charging process simpler and more convenient in the next-generation Volt," said Andrew Farah, chief engineer for the Volt.

2016 Chevrolet Camaro powers up, slims down

Don't be fooled by its familiar appearance, the 2016 Chevrolet Camaro is vastly different than its iconic predecessors. It has a new chassis, a fresh engine lineup, and is loaded with clever technologies that promise to invigorate and improve the sixth generation of Chevy's legendary sports car. It was revealed Saturday before a crowd of enthusiastic Camaro revelers on Belle Isle in Detroit. Redesigning the sports coupe was a heady task, especially as its archrivals, the Ford Mustang and Dodge Challenger, drive better and are more powerful than ever. But the new Camaro is aiming to be the best combination of handling and raw performance, with quick acceleration and competitive fuel economy. "Redesigning the Camaro is thrilling and challenging all at once, but the secret is to offer something more," Mark Reuss, General Motors executive vice president of product development, said in a statement. It all began with a weight-loss plan. The new Camaro shed more than 200 pounds compared with the outgoing car, with 133 pounds coming from a lighter body-in-white. Then engineers culled weight nearly everywhere, using aluminum for the instrumental panel frame and some suspension components to trim as much fat as possible. The slimmer body rests on new bones. The Camaro's rear-wheel-drive platform is lighter and stiffer in a bid to improve handling. It's a modified version of the underpinnings used by the Cadillac ATS, though about 70 percent of the architecture is unique to the Camaro. Chevy said structural rigidity is improved by 28 percent. As you'll see, healthy doses of Cadillac and Corvette technologies have been used to bolster the Camaro's drive character and performance. The new car is also expected to handle better thanks to a slightly smaller footprint. It is about two inches shorter in length, with most of that due to the more compact wheelbase. It's also an inch shorter in height and an inch slimmer in width. So yes, the Camaro will be leaner, but it will still be plenty mean. The Camaro SS tops the range (for now) with the Corvette's 6.2-liter V8 pushing put 455 horsepower and 455 pound-feet of torque. Known as the LT1, is has a cast aluminum block and cast aluminum cylinder heads, and it's fortified with direct injection, variable valve timing, and cylinder deactivation. About 20 percent of the engine's parts are said to be unique to the Camaro, including the exhaust manifolds.