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Car Club USA: Corvette Homecoming

Car Club USA travels to Bowling Green, KY to document the annual Corvette Homecoming, where owners travel from around the country to reconnect with the manufacturing birthplace of their vehicles. We follow two contestants in the "Show and Shine" competition, for whom the human connection at the event is just as important as showing off their wheels. "That's probably the biggest thing about this weekend," says one attendee, "there's a connection with Corvette people." Of course, the grandeur seeing stunners like a 1959 Corvette convertible, 1966 Big Block and 2002 Z06 is worth the price of admission. Get a firsthand look at the Homecoming experience, and the folks that make it so special. Each Car Club USA episode features a different car club or event from across the US, where passionate owner communities gather to share automotive experiences and embark on incredible adventures. From Main Street cruises to off-road trails, catch all the latest car club activity on Autoblog. Aftermarket Chevrolet Ownership Convertible Coupe Performance Car Club USA Videos chevrolet corvette corvette

Car and Driver reveals spy shots of mid-engine 2017 Corvette

Some news in the car world is perennial, and some is perennially wrong. Typically news about some upcoming mid-engined Chevy Corvette has fallen into the latter category, with rumors never yet generating a road car. This time could very well be different. Car and Driver has some exclusive photographs of what would appear to be a Corvette test mule with a mid-mounted engine. The car in question might look like a Holden SSV ute that's undergone some indelicate modification, but C/D editor Don Sherman assures that the bones of a C8 'Vette live within that crude bodywork. Sherman points to the closeness of the cabin to the front axle as clue number one of this car's mid-engine attitude, as well as the powertrain-sized space between the back of the seats and the rear axle. The roof and glasshouse are all clearly plucked from the current C7, and the gas tank filler positioned on the B-pillar is another huge clue. The buff book estimates that the mule points to a timeline for sale, even. Testing on this level could mean a mid-engined C8 ready for sale in as few as 20 months, or for the 2017 model year. Click over to Car and Driver to have a close look at this important set of spy photographs, as well as a rendering of what a finished C8 might ultimately look like

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")