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GM takes heat for aborted Silverado riff on 'Boston Strong' at World Series

During game five of the World Series, Chevrolet was set to do a spot of marketing for the 2014 Silverado - fans at Busch Stadium in St. Louis would hold up placards that spelled out the words "Silverado Strong," a theme that Chevy has been promoting since the Silverado's launch with the song "Strong," by Will Hoge. The St. Louis promo was ultimately called off, though, over concerns that it'd be insensitive to the visiting Boston Red Sox. (You can see the image of what the stunt would have looked like above, courtesy of one timely Reddit user.)
Now, the Busch Stadium stunt might not have been a big deal, had the St. Louis Cardinals not been playing the Boston Red Sox. Following the tragic events in Boston during the marathon back in April, the phrase "Boston Strong" gained traction among the city's citizens, especially at sporting events. So, you can imagine that Chevy's appropriation of the phrase might not sit well with some fans.
The stunt was ultimately shelved after images of the signs went viral before the game, leading to a bit of a public backlash. Chevy spokesperson Michael Albano said of the promo that it was meant to show the brand's "commitment to baseball and its fans." But after the images went viral, the company "realized there was the possibility that we may offend some of the very fans we were trying to honor," Albano told Automotive News via email.

2017 Chevy Camaro 1LE is the one you want

I'll admit, I'm not really a fan of the Camaro. It's a little too, "Come at me, bro." But if I had to drive one, it'd be the 1LE. In the Camaro's last generation, the 1LE was (arguably) the one to get – plenty of creature comforts inside, a track-focused suspension that wouldn't kill you during daily driving, and naturally aspirated V8 power. Even for me, the non-Camaro guy, it was a pretty nice ride (you just couldn't see out of it). View 14 Photos The new 1LE doesn't change that formula too much, but should be way better to drive, considering all the improvements Chevy made to the sixth-generation Camaro. The biggest update is that you can now get it with V6 power. Yes, the 6.2-liter LT1 V8 is still available, but for people who don't need eight-cylinder thrust, the six-pot car offers plenty of oomph with 200 less pounds to lug around. Chevy says customers specifically asked for a V6 1LE, and it'll be watching sales closely. If things go well, there could even be a 2.0T 1LE. Maybe. Elsewhere, the 1LE receives aerodynamic upgrades to differentiate it from lesser Camaros, and it's now available with Chevy's Performance Data Recorder. Read all about it in our original post, here, or scroll down for Chevy's official press blast. View 7 Photos New 1LE Packages Elevates Camaro Track Capabilities Track package returns with more technology for V8 models, first time offered on V6 CHICAGO – The Chevrolet Camaro 1LE performance package returns for 2017, poised to set new benchmarks for attainable track performance. The package builds off the success of the previous-generation 1LE, offering increased handling and track performance. In response to customer demand, Chevrolet will offer two distinct 1LE packages, for both V6 and V8 models, each visually distinguished with a satin black hood, specific wheels and more. For the first time, the 1LE package will be available on Camaro 1LT or 2LT coupes equipped with the 3.6L V6. Featuring more aggressive suspension tuning, standard Brembo brakes and Goodyear Eagle F1 tires, the LT 1LE delivers an estimated 0.97G in cornering grip. Available Recaro seats will keep you planted through the corners, and an available Performance Data Recorder will allow you to view and share your track experience. The new 1LE package for Camaro 1SS models includes magnetic ride control, with a new FE4 suspension tuning and a new, segment-exclusive electronic limited slip differential (eLSD).

Buick Velite is a not-so-Volt-like plug-in hybrid concept for China

Is the Buick Velite a Volt by any other name? That's a question worth asking after General Motors said that the Buick Velite concept vehicle will make its global debut at the Guangzhou Auto Show later this month. GM says the car "will provide a template for upcoming models being launched under the Buick Blue new energy vehicle strategy." Whether that means the Velite is a variant of the second-generation of the Chevrolet Volt extended-range plug-in is open to interpretation. Some automotive publications, including Autoweek, are saying that's the case, but GM China doesn't mention the Volt in its press release, only saying that the car is a "high-performance" plug-in hybrid vehicle. As we know, GM doesn't use the "PHEV" descriptor for the Volt, which makes us thing the Velite's powertrain is more like the Cadillac CT6 PHEV. Either way, the concept was developed by the Pan Asia Technical Automotive Center (PATAC), which is a joint venture between GM and Shanghai-based SAIC. As far as the name, GM has been shopping the Velite moniker around for a while now. The automaker first used Buick Velite for the convertible concept vehicle it showed off at the 2004 New York Auto Show. More recently, GM in 2014 filed to use the name for the US variant of its Opel Cascada four-seat convertible model, which debuted in 2013. As for the second-generation version of the Volt, that model appears to be gaining favor in the US. Domestic sales of the Volt through October have surged 64 percent from a year earlier to more than 18,500 units. The new version boosted its all-electric range by 40 percent to 53 miles while increasing its power output by 20 percent. Related Video: News Source: General Motors via Autoweek, Automotive News-sub.req. Green Buick Chevrolet Electric Hybrid PHEV buick velite