1985 Chevrolet Corvette on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Consumer Reports declares most and least loved cars [w/video]

Consumer Reports is crunching the numbers from its annual owner-satisfaction survey, and part of that process is finding out how attached drivers are to their cars. CR simply asks readers of models up to three years old if they would buy the same vehicle again in light of their entire ownership experience, and tallies the results. After looking at the responses for about 350,000 vehicles, it turns out that people really love a certain California-built, electrically powered luxury sedan. That's right, this year's the overall winner was the Tesla Model S with a whopping 98 percent of owners saying they would purchase another one (the Model S also won this award last year, with 99 percent satisfaction). The Chevrolet Corvette Stingray came in a close second with 95 percent of drivers hoping to park another one in their garage. A few models weren't quite so favored, though. The Nissan Versa Sedan was the least loved model among its owners; a mere 42 percent said that they would purchase another. The aging Jeep Compass didn't do much better, with just 43 percent of drivers willing to buy the softroader again. On average, about 70 percent of owners say they would buy their car again, and only four cars ranked below 50 percent in CR's findings. Check out the video above to see some of the winners and losers in a few of CR's categories. If you're a subscriber, you can check out the full list on its website. Related Gallery Consumer Reports Most Loved Cars 2014 Related Gallery Consumer Reports Least Loved Cars 2014 News Source: Consumer Reports - sub. req., Consumer Reports via YouTube Chevrolet Ford Mazda Mercedes-Benz Porsche Subaru Tesla Ownership Videos car ownership

Chevrolet Suburban Luggage Test: How much fits behind the third row?

From the very beginning of doing these luggage tests, I specifically had no intention of doing one for the Chevy Suburban or any extended-length full-size SUVs. Quite simply, there was no question that my six suitcases were going to fit behind the third row. And not only that, I was pretty confident there'd be a ton of space left over, much as there is in mid- and full-size two-row SUVs.  And yet, you know what vehicle I've received more requests for cargo-related information about over the years? That's right, the Chevrolet Suburban. Sure, it's not exactly BTS fan mail volumes, but it's more than anything else. Apparently, people want to know how much fits in the back of a Suburban (or GMC Yukon XL ... or Cadillac Escalade ESV). So, when a Suburban popped up in the press fleet I decided to finally give the people what they want.  As a reminder, this is the amount of cargo space behind the THIRD row of a Suburban. Chevrolet says this is 41.5 cubic feet, and it sure looks like it.  For the record, the most stuff I've ever put into the back of a three-row vehicle is a Honda Odyssey, which has 32.8 cubic feet of space. I never did another minivan after that, for reasons effectively described above. And no one has asked for it. Now, because I'm greedy, I lifted up the floor to see if there's any underfloor space. Wow, there is! Theoretically, it could lower the floor a bit and allow for even more stuff, but the floor's hinges don't allow it. Unlike those in a BMW that can be propped into an upright position, these'll just drop the floor back down again. That's OK, I won't use this then. Let's get to the bags. As with every Luggage Test, I use two midsize roller suitcases that would need to be checked in at the airport (26 inches long, 16 wide, 11 deep), two black roll-aboard suitcases that just barely fit in the overhead (24L x 15W x 10D), and one smaller green roll-aboard that fits easily (23L x 15W x 10D). I also include my wife's fancy overnight bag just to spruce things up a bit (21L x 12W x 12D). So yeah, it all fits. No surprise there. In fact, there's even more room leftover than I anticipated.  Let's go to the extra (and imaginary) items, then! First up, the trusty 38-quart Coleman cooler. This added to my bags, plus maybe a duffle bag, is what big "compact" SUVs like the Kia Sportage and Toyota RAV4 can manage.