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GMC Sierra EV AT4, Chevy Silverado EV Trail Boss caught in spy photos

We've known for a while now that GMC and Chevy have been working on AT4 and Trail Boss versions of their respective Sierra EV and Silverado EV pickup trucks. But we're getting our best look yet at them with these spy photos. They give us a better idea of what body changes there will be, as well as a close-up of the tires, giving us their size and type. Some basics of off-road trim levels are obvious to spot. Both trucks feature bright red recovery hooks up front. But beyond that, there isn't much different from the outside of either truck compared to the base examples of each. The front bumpers are basically the same profile as the base bumpers, with the exception of the recovery hooks. The Silverado has natural black plastic fender flares, whereas the GMC has body color examples with integrated marker lights. They both get the same standard side steps, and the rear bumpers also appear unchanged. Each of these is equipped with the MultiPro/Multi-Flex tailgate. Chevrolet Silverado EV Trail Boss prototype View 14 Photos Really the biggest change appears to be in the wheels and tires. Each of them have unique designs, but they have the same dimensions. They're 18-inch wheels with 285/75R18 tires. That comes out to just shy of 35 inches in diameter, a good size of tire for an off-roader — and note how it doesn't even look all that large on such big trucks. Said tires are Goodyear Wrangler Territory AT all-terrains. The gas-powered trucks come with slightly narrower (275) mud-terrain versions as standard. Both of these trucks should start somewhere below the range-topping first edition models the two brands are currently marketing to the public, which hover between $95,000 and $110,000 depending on specification. The Silverado WT does start at just under $80,000, and we would expect the Trail Boss and the Sierra EV AT4 to come in somewhere above that, possibly between $85,000 and $90,000. Specifications are a mystery. It seems likely that at least the Silverado will get the WT's dual motors with 510 horsepower and 615 pound-feet of torque. The GMC could potentially get the more powerful motors making 754 horsepower and 785 pound-feet of torque as a way to differentiate itself, though this is speculation. The 204-kWh battery pack is probable, though there are rumors that at least GMC is going to start offering a smaller, more affordable 170-kWh pack that could be an option.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Autoblog Podcast #376

Episode #376 of the Autoblog podcast is here, and this week, Dan Roth, Chris Paukert and Brandon Turkus talk about the New York Auto Show, internet criticism of the Ram Runner, and the 2014 Ward's 10 Best Interiors. We start with what's in the garage and finish up with some of your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Check out the new rundown below with times for topics, and you can follow along down below with our Q&A. Thanks for listening! Autoblog Podcast #376: The video meant to be presented here is no longer available. Sorry for the inconvenience. Topics: New York Auto Show preview Ram Runner criticism Ward's 10 Best interiors for 2014 In the Autoblog Garage: 2014 Chevrolet Camaro 2SS 2014 Chevrolet Camaro 1SS 1LE 2014 Audi Q7 TDI Hosts: Dan Roth, Chris Paukert, Brandon Turkus Runtime: 01:37:18 Rundown: Intro and Garage - 00:00 New York Auto Show - 24:07 Ram Runner - 45:57 Ward's 10 Best Interiors - 57:00 Q&A - 01:14:02 Get the podcast: [UStream] Listen live on Mondays at 10 PM Eastern at UStream [iTunes] Subscribe to the Autoblog Podcast in iTunes [RSS] Add the Autoblog Podcast feed to your RSS aggregator [MP3] Download the MP3 directly Feedback: Email: Podcast at Autoblog dot com Review the show in iTunes Auto News Podcasts New York Auto Show Audi Chevrolet Off-Road Vehicles chevy camaro 1le wards 10 best interiors