1965 Chevrolet Corvette Roadster on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Mother's Day Suggestion No. 2,506

With Mother's Day coming up, we're always looking for new gift ideas to celebrate the occasion, but hot laps around a track might not be the best suggestion for Darius Khashabi. In a video posted on YouTube, Khashabi straps his mom into the passenger seat of his C6 Corvette Z06 for some laps around Sonoma Raceway (formerly Infineon Raceway) at "60 percent" with comical results.
Now this isn't the first time Mama Khashabi has gotten seat time in her son's car around a track, as his YouTube page shows him pulling a similar stunt - with similar results - around Mazda Raceway Laguna Seca last year. Scroll down for the video, but know that the action really gets going at around the 1:40 mark.

Should Chevrolet continue the SS for another generation?

It is no shocker to say that Chevy kinda messed up with the SS. Now before everyone gets their facts and figures out, lets be real. The SS probably shouldn't have happened in the first place. Chevy hardly promoted the car when it released. It quietly came to our shores (the SS is really a Holden VF Commodore). It was the same with the Pontiac G8 before GM axed the brand. With the G8 however, it got more attention due to the heavy marketing Pontiac did with the car despite the low sales numbers. The SS fills the void of a performance sedan for Chevrolet mainly because there isn't a Impala SS sedan anymore. The SS also shares the same platform with the Chevrolet Caprice PPV, a fleet vehicle only available for your local police station since again the Impala doesn't fill that void any longer. But should the SS continue on in a future life? My answer: No! It was great for Chevy to do this little experiment, and I am sure they learned a lot from releasing the SS and the Caprice as well. But why not take the essence of both of those vehicles and combine them into a new next generation Impala. The Impala SS can return once again in a proper way, and a PPV version of the Impala can go into production. Kinda like what Ford and Dodge did with their performance and police versions of the Taurus and Charger. There really isn't a need to have 2 extra models in the line up when the Impala can fill all 3 voids. With the Holden VF Commodore going out of production in 2017, the Chevrolet SS may not be around much longer. There are rumors that the Commodore will live on in a new global vehicle, so if that is true it could mean the end of the RWD V8 sedans from Australia. But Chevrolet could continue the formula of the SS in the Impala, and it may turn out to be very successful for them. Image Credit: Chevrolet Chevrolet open road