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Chevy: The Big Game

Chevrolet took an early lead for the 2015 Super Bowl advertising crown with its spot for the all-new, 4G LTE-capable Colorado pickup in a spot that simulated a problem with your TV. The stark, simple ad then states that if you're lucky enough to have an Internet-capable vehicle, like the new Colorado, you'd at least be able to stream the game. A clever, chuckle-inducing spot if there was one. Check out our full write up of the new, 2015 Colorado. Marketing/Advertising Chevrolet Truck Super Bowl Commercials Videos 2015 super bowl ad

Camaro driver clocked at 171 miles per hour

Chevy's 2016 Camaro SS is a fantastic piece of automotive engineering. It is also, apparently, very, very fast. This latter fact was perfectly illustrated when, on April 8, a Camaro SS driver was nailed in Two Harbors, Minnesota for doing 171 mph. According to WFAA, the unnamed speed demon was flying down Highway 61 near Two Harbors when Hermantown, MN Deputy Police Chief Shawn Padden clocked him at an eye-watering 171 mph. He then recorded the speeder at 168 and 141. At the time, Deputy Chief Padden was working with Minnesota State Patrol on an anti-DWI program called "Toward Zero Deaths". Padden, who was interviewed by the Duluth News Tribune, said he was surprised at the driver's sheer speed. "When he went by me, it was a blur," Padden told the News. "You get used to seeing people going 65 or 70 and what that looks like. But I've never seen anything like this. It's like a rocket on wheels." Fadden chased the Camaro down eventually, but it took some doing. To catch the Camaro, he pushed his Dodge Charger Pursuit to 135 mph just to get into range so the Camaro could see his emergency lights. The speeding driver was ticketed for careless driving, but may lose his license due to a Minnesota law that gives courts the option of revoking licenses for drivers caught doing more than 100 mph. News Source: WFAA, Duluth News Tribune Weird Car News Chevrolet Dodge Driving Safety Coupe Police/Emergency Performance Sedan camaro ss camaro

Why the Corvette is Chevrolet's billion-dollar baby

Edmunds has worked up a piece that tries to figure out just how much the global Chevrolet Corvette economy is worth, a spitballed guesstimate putting the number at more than $2.5 billion with the proviso that the number is probably low. It starts by taking Corvette's new car sales of 14,132 units last year, which would equate to $714,725,900 (including destination) assuming ever car sold was a base coupe with no options. In the final tally, a little extra padding gets that number up to $750,000,000.
But that's not all. Consider this: Many of the almost 1.4 million Corvettes produced over the model's history are still on the road. There are new parts being produced and aftermarket companies like Mid-America Motorworks deaing business, that single Illinois company doing more than $40 million a year in sales. There are the Corvette events large and small, restorers who do nothing but Corvettes, salvage yards that deal only in used Corvette parts and the Corvette magazines where owners find all this stuff.
And then there are the Corvette-themed tchotchkes, every single one of which provides a tiny contribution to the huge licensing royalties that General Motors collects every year. The article admits there's no way to come to an accurate number, but it just goes to show how valuable one specific model can be to a company.