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Why 2015 is going to be a huge year for trucks

Nissan chief executive Carlos Ghosn took center stage to introduce the 2016 Titan last week at the Detroit Auto Show. He spoke of the truck's new features, impressive Cummins V8 diesel engine and the extensive amount of time and money required to build a modern, competitive pickup truck. "We have done all of this because we see opportunity – an opportunity in the unmet needs of today's American truck customers," Ghosn said. He was speaking about the Titan, but his thoughts echo the industry's mindset: When it comes to trucks, find an opportunity and attack. Even with CAFE regulations looming and fickle consumer preferences, investing in trucks is a no-brainer for automakers. Some consumers will always need a truck for their job or lifestyle. And some people will always want one, whether they need it or not. With that in mind, here are four reasons why the pickup-truck sector is more important than ever and poised for growth in 2015. View 24 Photos The Nissan Titan Is Back Okay, it never left, but the Titan hadn't been redesigned since its launch in 2003, and Nissan sold more NV200s than Titans in 2014. It's an understatement to say the truck was languishing. That all changes with the 2016 model. The Titan will come in two variants, a traditional fullsize competitor and the Titan XD. The XD will lead the market launch, and it arrives late this year. It's pitched as a "whitespace" offering, Nissan sales and marketing vice president Fred Diaz said. The idea is to offer something in the general size and price range of a fullsize truck, but also have some of the capability of a heavy-duty truck. The XD uses a fully boxed ladder frame, the chassis design from Nissan's commercial division, and the wheelbase is about 20 inches longer than other Titan models. The XD, which Nissan is calling the flagship of the line, will be the only model with the 5.0-liter Cummins turbodiesel V8. It produces 310 horsepower and 555 pound-feet of torque, while being able to tow 12,000 pounds. V6 and V8 gasoline models will also be offered on the Titan XD and the standard, non-XD model. When production ramps up, the Titan will be sold with several cabs, beds and trims. New features include trailer sway control, an integrated trailer brake controller, more storage options in the cabin and even laminated front and rear side glass to reduce outside noise. All of this has given Nissan fresh confidence in an area where it admittedly has been lacking. "We can compete," Diaz told Autoblog.

GM's Super Bowl ad puts Will Ferrell and EVs in Netflix shows

GM is kicking off the automotive Super Bowl commercial season with EVs and Will Ferrell. The ad highlights GM's new relationship with Netflix in which the automaker's many upcoming electric cars and trucks will appear. More specifically, the ad has Will Ferrell appearing in settings from major Netflix TV movies and shows such as "Army of the Dead" and "Squid Game," talking about how there's no reason not to have EVs there. And then he also appears with EVs in shows where they don't make sense, such as "Bridgerton" and "Stranger Things," but only to reassure people that Netflix won't be shoving new cars where they don't fit in. The GM lineup on display is pretty varied, with the GMC Sierra EV, Hummer EV, Chevy Blazer EV, and Cadillac Lyriq all making appearances. Most interesting is the Chevy Silverado EV Trail Boss in the "Stranger Things" part. Chevy hasn't said much about it beyond a teaser and saying it'll be a late addition to the line. It looks pretty much like the truck in the teaser with the black plastic front fascia and fender flares. But it gets different wheels, Trail Boss badges on the rear pillars, and a gloss black roof like the RST trim. Related video: 2024 Chevy Silverado EV | 2022 Chicago Auto Show

December sales for Chevy Volt, Nissan Leaf are what you expected

It was another month of as-expected sales for the two pioneering plug-in vehicles in the US. The Nissan Leaf is basically treading water and the new-generation Chevy Volt is getting back to old habits with a big increase in sales compared to where the car was last year. It wasn't a surprising month, but there wasn't any reason to expect a surprise. In fact, we don't suspect this trend to veer too far from where it's at right now until gas prices shoot up or Nissan introduces a new Leaf. Neither of those things is likely to happen any time soon. Let's start with the mediocre news. Nissan reported today that Leaf sales for December 2015 totaled 1,347 units. That's a 56.6-percent drop from where the Leaf was a year ago, and contributed to the all-electric vehicle's 42.8-percent drop in 2015 sales compared to 2014. This past year, 17,269 people bought Leafs, down from 30,200 who did so in 2014. The Volt sold 2,114 copies last month, bringing the plug-in hybrids 2015 total up to 15,393. That's an 18.1 percent drop from the 18,805 Volts sold in 2014. We shouldn't see the past year as a total flop for the Volt, though, since the much-improved second-generation model was introduced late in the year. In fact, if we just look at December 2015 and compare it to the last month of 2014, we see the Volt was able to post a 41.9-percent increase. It'll be quite fun to see where the Volt's numbers go in 2016. As you probably know, we'll have our complete wrap up of green car sales for you soon. Stay tuned. News Source: Nissan, Chevy Green Chevrolet Nissan Electric Hybrid ev sales