1966 Chevrolet Chevelle 283 Engine- Automatic on 2040-cars

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C7 Corvette makes inaugural ad appearance in Chevy's first spot with new slogan

Chevrolet's "Runs Deep" tagline has finally been run into the ground, replaced with the Bowtie brand's "Find New Roads" slogan that's part of parent General Motors' plan to unify its everyday brand's marketing efforts worldwide. The new Chevrolet campaign was ushered in on prime time last night during the Grammy Awards on CBS, and the first spot, a 90-second full-line ad, also marks the first appearance of the 2014 Corvette Stingray in a commercial.
Being a full-line ad, the commercial is composed of vignettes centered on different vehicles in the brand's lineup. The all-new 2014 Impala also makes its first commercial appearance in dapper fashion, and time is spent on a skateboarding Sonic and a bouquet of brightly colored Spark hatchbacks driven by fashionable women. The ad starts and ends with Chevy's green halo car, the Volt, along with a young girl with her robotic dog (yes, really).
Chevrolet's "Runs Deep" campaign got off to a rocky start in the fall of 2010, but it did last for a couple of years with some tweaks. This new one, "Find New Roads" seems more intent on drawing new customers into the fold than the outgoing tagline, which seemed to play more toward the brand faithful. It admittedly reminds us more than a little the short-lived "Find Your Own Road" Saab motto (which, we note, was conceived while the Swedish brand was under GM's control), but no matter, we still think it's got more long-term potential than "Runs Deep."

Nissan Leaf has 2nd-best sales month ever, Chevy Volt does a 2013 repeat [UPDATE]

UPDATE: The official press release says that "Volt [sales were] up 7 percent," but Randy Fox let AutoblogGreen know that this is simply due to a change in the fleet/retail mix between March 2013 and 2014. The actual number sold was exactly the same in the two months. A month ago, Nissan's director of EV sales and marketing, Toby Perry, said he expected to see the Leaf's sales momentum continue into March. It wasn't a big leap, since January and February were slow sales months in 2013 (around 640 each) before a big climb to 2,200 in March. In 2014, the first two months of the year were better (around 1,300 each) but Nissan can still be happy that the Leaf just had the best March ever and its second-highest sales month ever, with 2,507 sold. That's a 12.1 percent increase from 2013 and Perry said in a statement to AutoblogGreen that one reason is all of the buyers who are becoming evangelists for the vehicle. "We've also seen an increase in showroom traffic as we enhanced our marketing presence in March," he said. Nissan pointed to cities like Washington, DC, Raleigh-Durham, NC and urban areas in Texas as strong Leaf markets last month. On the Chevy Volt front, January and February were also slow months in 2014, down roughly half from the 2,000-ish the plug-in hybrid was selling at the end of 2013. For 2014, sales were up slightly from the first two months of the year and Chevy spokesman Randy Fox told AutoblogGreen that the March number was "pretty flat, year-over-year." Even with that warning, we were surprised to see the total come in at 1,478. Why's that? Because the total for March 2013 was ... 1,478. So, yeah, that's pretty steady even if there were 26 selling days in March period this year compared to 27 last year. As always, our more complete report of last month's green car sales will be coming soon. News Source: General Motors, Nissan Green Chevrolet GM Nissan Electric Hybrid PHEV ev sales

The cars and trucks of 'Transformers: Rise of the Beasts'

The latest spectacle in the Transformers franchise is about to hit the theaters. The final trailer was released, giving us peeks at what appears to be a pretty boilerplate story about the end of the world. There's some kind of ancient interplanetary war brewing and it's up to some teenagers to sort it out with the help of their robot buddies. But this is Autoblog, so we're not even going to try to suss out a plot so thin it won't hold a spittle globule's worth of water. We'll just go over the cars. Transformers: Rise of the Beasts | Official Final Trailer (2023 Movie) Porsche 911 Carrera RS 3.8: Mirage So far the star of the film, car-wise, looks to be a blue-on-silver 964 Porsche named Mirage that is voiced by Pete Davidson. It's been the most promoted of the movie cars, even more so than formerly central characters like Bumblebee and Optimus Prime. Except, this isn't just any ordinary 911; it's a Carrera RS 3.8, a European-exclusive model of which Porsche only built 55 units. As the name implies, it came with a bored-out M64 turbo flat-six as opposed to the 964 Turbo's 3.6. It wore the Turbo's wide-body badonk with a bi-level rear wing, but Porsche reportedly stripped out 570 pounds' worth of weight despite embiggening key performance parts like brakes and wheels. Fortunately, no actual RS 3.8s were used in the movie. Producers instead built five cars for different purposes — shooting closeups of actors, jumps, the obligatory driving backwards real fast — out of lesser 911s. However, the sound department did record the engine note of an actual RS 3.8 for accuracy, as the higher crank speeds of the 3.8 have a distinctive sound.  In the original 1984 Transformers lineup Mirage was a Ligier JS11 Formula 1 car, complete with faux Gitanes cigarette branding (on a children's toy!). An F1 racer would raise an eyebrow on the streets, so it made sense to update to a street-legal sports car. If you're wondering why this Porsche isn't the character Jazz, whose original vehicle mode was an ultra-cool Martini-liveried Porsche 935, well, he was remade into a Pontiac Solstice voiced by Darius McCrary during the GM product placement rewrite in 2007's Transformers reboot, then unceremoniously killed. 1977 Chevrolet Camaro: Bumblebee Formerly the franchise star, Bumblebee gets far less screen time in the trailers. He's still a Camaro, but because Transformers: Rise of the Beasts takes place in 1994 he's not a fith-gen.