2001 Chevy Chevrolet Silverado Extended Cab 2wd Good Runner No Reserve0 Gmc V8 on 2040-cars

Auto blog

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Chevy reveals Colorado Z71 Trail Boss Edition

Chevrolet wants to make sure that if people are in the market for a midsize pickup, then there is a Colorado available to fit their desires. For businesses, there's the recently unveiled box delete package and for those looking for a customized look, there's the GearOn Edition. For the latest Z71 Trail Boss version, the automaker is going for folks planning to go off-road. As the name suggests, all Trail Boss versions of the Colorado start with the already off-road-inlined Z71 trim level, including its 305-horsepower, 3.6-liter V6 and six-speed automatic, and the package can be added to practically any body variant: extended or crew cab, long or short bed and rear- or four-wheel drive. To set things apart, there's a locking rear differential, front tow hooks, darkened 17-inch wheels that are shod with Goodyear Wrangler DuraTrac tires and on the four-wheel drive models, a transfer case shield. For some extra style, the Colorado Trail Boss wears black parts for the fender flares, side steps and Bowtie badges. The bed also gets a spray-on liner and a few parts from the GearOn accessory catalog, including the tie-down rings, load bar and cargo divider. The Trail Boss goes on sale in the spring, and to add all of this equipment to a Colorado, it costs $3,320 in addition to the price of any Z71 trim model. Related Video: Chevy Colorado Z71 Trail Boss Edition: On Point, Off Road When adventure calls, the Trail Boss has your back 2015-03-06 CLEVELAND – For those who want to blaze their own trails, Chevrolet introduces the 2015 Colorado Z71 Trail Boss edition today at the Cleveland Auto Show. The Trail Boss combines the capability of Chevrolet's Z71 off-road truck suspension package with more aggressive tires and additional appearance enhancements. It is offered in extended and crew cab configurations, with a choice of a long or short cargo bed and available 4WD. The Trail Boss goes on sale this spring with a starting price of $28,505 plus the package price of $3,320. "The Chevrolet Colorado Z71 Trail Boss Edition is equally at home blazing an urban trail or following one to a favorite remote campground," said Tony Johnson, Colorado marketing manager.

Chevy Silverado Special Ops will go into limited production

Remember the Special Ops edition Silverado? Chevy showcased it as a show truck at SEMA last month. And now it's going into limited production, and proceeds will support the National Navy SEAL Museum. The special pickup was based on a Silverado 1500 in Z71 spec and done up with a special three-tone paint job inspired by the camouflage used on 20th-century warships. Known as Razzle Dazzle, the camo was designed to disguise a ship's form and movements from enemy vessels. Chevy also fitted the show truck with a sport bar, off-road LEDs, lower- and under-body reinforcement, and flared wheel arches packing special 20-inch wheels. Following its debut at SEMA, former GM chairman Dan Akerson (a US Naval Academy alum) and retired Navy SEAL Master Chief Rick Kaiser presented the concept truck at the 116th Army-Navy football game this past weekend. Chevy hasn't said just how many it will build and at what price, but production is slated to be "limited," going on sale in the spring. Related Video: Chevrolet Salutes Special Forces During Army-Navy Game 2015-12-10 - Special Operations Silverado will support National Navy SEAL Museum - Partners with the USX Mt. Everest Team to raise Post Traumatic Stress Disorder awareness - GM Military Discount expands to include all veterans PHILADELPHIA – For the sixth consecutive year, Chevrolet is the official vehicle sponsor of Saturday's Army-Navy Game. During the game, Chevrolet will honor military service men and women, particularly its special forces. Former General Motors Chairman and CEO Dan Akerson, a U.S. Naval Academy graduate, will join retired U.S. Navy SEAL Master Chief Rick Kaiser, executive director of the National Navy SEAL Museum, to salute the special forces during the presentation of a Chevy Silverado Special Ops Concept vehicle at the game. The limited production version is expected to go on sale next spring. Chevrolet will donate a portion of the proceeds from each Special Operations Silverado sold to benefit the Navy SEAL Museum. "The partnership will also help us aid the families of fallen, injured and active duty Navy SEALs through the efforts of our Trident House and scholarship programs," said Kaiser. Founded in 1985, the museum honors the service and legacy of the U.S. Navy SEALs. Located in Ft. Pierce, Fla., the museum and memorial are recognized as the birthplace of the Navy SEALs.