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Chevrolet Malibu could last until 2024 before joining the dodo

Automotive News pieced together all available intel on the Chevrolet and GMC lineups, trying to ascertain how much life each model might have left. Concerning the Chevrolet Malibu, the answer is not too much, and the historic nameplate's final years don't look like the glory kind. After a major overhaul in 2016 boosted sales for the ninth-generation sedan to 227,881 units, the 2018 sales fell to 144,542, and this year's are down almost 15% through the end of June. The Malibu is one of two Chevrolet sedans still breathing - the other being the Impala for now - but only for about five more years. AN says there'll likely be a refresh in 2022, followed by a visit from the Reaper in 2024. After that, it could be "indirectly replaced" by an electric vehicle, one of the 23 EVs that GM is working on for 2023.     The Impala will meet the ax earlier despite a recent stay of execution. Production is still set to close in January 2020. In the entire GM stable, Cadillac might soon be the only marque with sedans. The Buick LaCrosse has a date with death, and Groupe PSA won't supply Opels-as-Regals forever.  The Sonic hatchback should say goodbye at the end of 2020, a year before the seemingly eternal Spark is thought to die. Two years after that, according to one report, the Camaro will go back into cold storage, perhaps forever, and AN says an "expected redesign of the car in 2021 was reportedly canceled." Finally, let's give one final shout-out to the Chevrolet Cruze, a global nameplate, which in the United States alone outsells the Malibu, outsold the Camaro by a factor of three last year, and absolutely trounces the Impala, Sonic, and Spark. Even that couldn't get a stay of execution. In more uplifting news, everything's happening on the crossover and truck side in the next few years. The Chevy Bolt is due for a refresh next year, even though it has "become more important for self-driving ride-hailing fleets that GM Cruise plans to operate than for consumers." In 2021, the Bolt-based crossover should bow, first in China, then here. It's said to look like "a mix of the Bolt and Trax" in spy shots. Still waiting for a green light: a possible subcompact GMC crossover called Granite that might make it to market by 2023. The full-sized SUV triplets Tahoe, Suburban, and Yukon could show their new faces in 2020. The Silverado might get an updated interior in 2020 or 2021, while the Colorado and Canyon mid-sized pickups won't get attention until perhaps 2023.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Chevrolet Suburban Luggage Test: How much fits behind the third row?

From the very beginning of doing these luggage tests, I specifically had no intention of doing one for the Chevy Suburban or any extended-length full-size SUVs. Quite simply, there was no question that my six suitcases were going to fit behind the third row. And not only that, I was pretty confident there'd be a ton of space left over, much as there is in mid- and full-size two-row SUVs.  And yet, you know what vehicle I've received more requests for cargo-related information about over the years? That's right, the Chevrolet Suburban. Sure, it's not exactly BTS fan mail volumes, but it's more than anything else. Apparently, people want to know how much fits in the back of a Suburban (or GMC Yukon XL ... or Cadillac Escalade ESV). So, when a Suburban popped up in the press fleet I decided to finally give the people what they want.  As a reminder, this is the amount of cargo space behind the THIRD row of a Suburban. Chevrolet says this is 41.5 cubic feet, and it sure looks like it.  For the record, the most stuff I've ever put into the back of a three-row vehicle is a Honda Odyssey, which has 32.8 cubic feet of space. I never did another minivan after that, for reasons effectively described above. And no one has asked for it. Now, because I'm greedy, I lifted up the floor to see if there's any underfloor space. Wow, there is! Theoretically, it could lower the floor a bit and allow for even more stuff, but the floor's hinges don't allow it. Unlike those in a BMW that can be propped into an upright position, these'll just drop the floor back down again. That's OK, I won't use this then. Let's get to the bags. As with every Luggage Test, I use two midsize roller suitcases that would need to be checked in at the airport (26 inches long, 16 wide, 11 deep), two black roll-aboard suitcases that just barely fit in the overhead (24L x 15W x 10D), and one smaller green roll-aboard that fits easily (23L x 15W x 10D). I also include my wife's fancy overnight bag just to spruce things up a bit (21L x 12W x 12D). So yeah, it all fits. No surprise there. In fact, there's even more room leftover than I anticipated.  Let's go to the extra (and imaginary) items, then! First up, the trusty 38-quart Coleman cooler. This added to my bags, plus maybe a duffle bag, is what big "compact" SUVs like the Kia Sportage and Toyota RAV4 can manage.