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Chevy Bolt officially keeping name, says marketing boss

There might be just a little confusion at first, but the Bolt name is sticking around. After conducting two consumer studies into the name, Chevrolet isn't worried about the similarity of the monikers for the upcoming EV and existing Volt plug-in hybrid. In fact, the brand thinks the resemblance might be for the best. "The decision is made. The name won't be changed." Chevy head of marketing Tim Mahoney said to The Detroit Free Press. The research shows that the compatibility between the two names actually works quite well. With the Volt well established, people apparently already connect the Bolt to the Bowtie, which is just what a brand wants. Both studies indicated the ""same result, it did well," according to Mahoney. Just a few months ago, the future of the Bolt's name wasn't so clear. GM North America President Alan Batey said the company knew there might be confusion, and it was still mulling its options. The Bolt could be a breakthrough in the EV market with a 200-mile range and a possible price of around $30,000 after incentives. Production is set for the Orion Assembly plant in Michigan following a $200 million upgrade there, and the model could be in dealers as soon as 2017. That's just in time to take on the Tesla Model 3 with its claimed $35,000 price and similar driving distance as the Chevy. Related Video:

See all seven colors available on 2016 Chevy Volt

General Motors has been happy to promote the 2016 Chevy Volt in the shiny blue color. On the company's website for the car, though, we can find all seven exterior colors, thanks to the magic of digital technology. We went through the site and played around with the option picker and put together a gallery of all the colors the new Volt will be available in as well as the five interior options. For the record, the exterior colors are: Kinetic Blue Metallic, Iridescent Pearl Tricoat, Summit White, Silver Ice Metallic, Mosaic Black Metallic, Siren Red Tintcoat, Heather Grey Metallic. You'll be forgiven if you can't quite tell the difference between the Pearl and the White in these images, but both colors have been available on the 2015 model year Volt. GM spokesperson Michelle Malcho told AutoblogGreen that buyers do have a preference, with Pearl accounting for 10 percent of the sales and Summit White accounted for 17 percent. The Pearl color is a tri-coat and thus has a $995 price premium, which was likely a factor as well. The interior of the new Volt will have two cloth options (Dark Ash and Jet Black) and three leather choices (Dark Ash, Jet Black, and Jet Black/Brandy). That last one will only be available in the LTZ trim level. You can play around with the color adjuster yourself here. Kathy Sirvio, the color and design manager of the Volt design team, told AutoblogGreen that, "Kinetic Blue is a marketing name. At Design we call it 'Blew Me Away'. That is it in a nutshell. The blue color is vibrant, rich and eye catching. It may not sell at the highest volume, as we know from history whites, blacks and silvers are the dominant color sales. However, it will tell everyone who sees it on the street that here comes a new vehicle and it is expressive in all the right ways." The next-gen Volt arrives later this year with a starting price of $33,995. The powertrain upgrades will push the all-electric range to 50 miles and the gas-only fuel economy to 41 miles per gallon. Related Video:

Chevy Volt 'acceptable,' Nissan Leaf 'poor' in new IIHS safety tests

Ford C-Max Hybrid also scored "acceptable" rating. With US Nissan Leaf sales up almost 30 percent during the first half of the year, the only thing that might be able to stop the battery-electric vehicle is a good, stiff barrier. Unfortunately, thing's aren't always pretty when that happens in the real world, according to new tests from the Insurance Institute for Highway Safety (IIHS). Things with the Chevrolet Volt extended-range plug-in are a little bit rosier, though. The two plug-in vehicles were part of a batch of a dozen vehicles that just went through the IIHS's "small overlap" test, in which the driver's side front corner of the vehicle is crashed into a rigid barrier at 40 miles per hour. Out of the dozen, only the Mini Cooper Countryman was given a "good" rating. Five vehicles, including the Volt and the Ford C-Max Hybrid, were rated "acceptable," two were "marginal" and two, including the Leaf, were "poor." Plug-in vehicles are unique in the crash-test context because of their relatively large battery sizes. In the Volt's case, the driver had a "low risk" of injury, said the IIHS. But the Leaf's crash substantially pushed back the instrument panel and steering column, creating a scenario where the driver was "likely" to sustain leg injuries. The batteries in both the Leaf and the Volt passed safety tests specifically targeted at things like thermo and electrical properties and overall integrity. "Nissan is proud of the Leaf's 'Good' rating in all other IIHS tests, a 4-star NCAP rating from NHTSA and its IIHS Top Safety Pick rating in all previous years since the car's release," the company said in an e-mail sent to AutoblogGreen. "As for the performance of the 2014 Leaf in the 'small overlap frontal test,' Nissan will continue to review these and other results from the IIHS 'small overlap frontal test' as we seek opportunities for improvement." Check out the IIHS's press release and small car crash-test video footage below. Range of ratings: Small car ratings run the gamut in challenging small overlap front test The Mini Cooper Countryman is the only small car to earn a good rating among the latest group of 12 cars subjected to the Institute's small overlap front crash test. Two electric models and a hybrid also are in the mix, with varied results. The electric-powered Chevrolet Volt (with a gasoline engine "range extender") earns an acceptable rating, while its battery-electric rival, the Nissan Leaf, earns a poor rating.