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GM says over 40% of new China launches in next five years will be EVs

SHANGHAI — General Motors is planning an electric car offensive in China with more than 40% of its new launches in the country over the next five years set to be electric vehicles (EVs), the U.S. carmaker said on Wednesday. GM's electric vehicles, many of which will be all-electric battery cars, will be manufactured in China with almost all parts coming from local suppliers, the company said in a statement released at its Tech Day event in Shanghai. Reuters reported earlier on Wednesday that GM was planning to overhaul its Chinese line-up to stem a slide of sales after more than two decades of growth in a country that contributes nearly a fifth of its profit. GM's new China boss Julian Blissett told Reuters that new technologies, such as EVs and cars with near hands-free driving for highways, would play a key role in GM's China initiatives, which are part of a push to get annual sales in the country back to the 4 million peak it hit in 2017. GM did not say in its statement how many new or significantly redesigned models it was planning to launch in China over the next five years. "China will play a crucial role in making our vision a reality," GM CEO Mary Barra said in the statement, referring to its initiative to create what it describes as a future of "zero crashes, zero emissions and zero congestion" through electrification and smart-driving technologies. GM has said it plans to invest more than $20 billion in electric and automated vehicles globally by 2025. It was not clear how much of that investment will be spent in China. (Reporting by Norihiko Shirouzu in Shanghai; Editing by David Clarke) Related Video: Green Buick Cadillac Chevrolet GM Electric China

Super Cruise’s failsafes

Even though Super Cruise is not a fully autonomous system, it incorporates redundancies like those used in aircraft to ensure failsafe operation. Before taking off on a 700-mile, 11-hour test drive of the system — and putting my life in its hands without my hands on the wheel — I sat down with Daryl Wilson, lead development engineer for Super Cruise, to get a deep dive into the system and its critical safety backups. Autoblog: First, what makes Super Cruise different from similar systems? Wilson: The key differentiator for Super Cruise is hand-free driving. It's an industry first in that respect. Our competitors require the driver at minimum to place their hands on the wheel with some frequency to ensure that the car knows that the driver is there. We don't. Two key technologies allow us to do this. One is our Driver Attention System, which is our methodology for making sure the driver is engaged with the vehicle and engaged with the road. This is a driver assist system, not a fully autonomous system. So it requires driver engagement. We use an infrared camera that constantly monitors the driver's face to determine the direction they're looking. We're looking for the driver to be what we call on-road — not on the center stack, not to left or right or down. That's all done by the tracking of the face. We also track that the eyes are open. It's infrared because at night you need to illuminate the face and you can't be shining a light into the driver's face. Then we have our lidar mapping that provides a foundation for control and redundancy to ensure safe performance. Autoblog: How does the mapping act as a redundant feature? Wilson: This system is only for use on divided, controlled access highways. What I mean by a divided highway is something more than a painted line between you and oncoming traffic. Whether that's a grassy area in between the lanes or a concrete barrier, anything that separates you from oncoming traffic. That's the divided highway part. The controlled access part is entrance ramps and exit ramps. Not with roads that cross at grade, with traffic crossing at the same level. To do that we geofenced these roads to ensure that operation is only allowed in these conditions. We don't just recommend you use it there; we ensure that you only use it there.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")