2013 Cadillac Srx Awd Rebuilt/title on 2040-cars

Auto blog

Cadillac Lyriq EV unveiled as brand's first electric vehicle

Your author has already seen it, back in March, and has had to wait until today to show you the new Cadillac Lyriq electric luxury crossover. We were excited about it then, we're still excited about it now, but we'll see if we can maintain that excitement for another two years. After some fanfare, a delay, a name explanation and a bit of teasing, Cadillac has finally taken the wraps off the Lyriq, and we like what we see. The bad news — weÂ’ll get it out of the way right now — is that the Cadillac Lyriq wonÂ’t go on sale until late 2022. Moving on, letÂ’s bask in the photos and video weÂ’ve long awaited, and dig into what we know about the first all-electric Cadillac. First, it will come in two drivetrain configurations: rear-wheel drive and performance all-wheel drive. ItÂ’ll use GMÂ’s new Ultium modular battery technology, giving it a driving range targeting north of 300 miles, plus a center of gravity about 3.9 inches lower than that of the similarly sized Cadillac XT5. It will be capable of "over" 150-kilowatt DC fast charging, with a Level 2 charging rate of up to 19 kW. Cadillac Lyriq View 8 Photos In terms of styling, the Lyriq is a substantial move forward both inside and out — and a lot of it has to do with lighting. On the outside, it gets vertical headlights, plus a bunch of little light-up elements in the grille, include a logo that is animated on startup. In fact, the face will light up as you approach, not unlike a dog seeing its best friend ready to play. We see some more nifty lighting signatures in back that carry on a similar theme with more vertical lights. Inside, the lighting situation gets even more interesting, with another light-up crest on the steering wheel, plus wood veneer over aluminum door panels, all backlit. As for its stance, the Lyriq has a long wheelbase, and rides on 22-inch wheels. At the back, we see a slick vented spoiler hanging over the raked rear glass. The side doors of the Lyriq automatically open with the touch of a button in door handle outlines that are flush with the body. Similarly, they close automatically, slowing down at the end to pull the doors fully shut. We wouldn't be surprised if this doesn't make it to production. Moving around the interior, the curved, 33-inch combination digital driver display and infotainment screen sprawls across the dash. It uses advanced LED technology, and is capable of displaying over a billion colors, according to Cadillac.

Cadillac Oscars ad shows none of its cars or trucks

Can you sell something without actually showing the product in an ad? While this sounds like a question that Don Draper might have, Cadillac apparently thinks it's possible with at least one of the brand's three upcoming Oscars commercial. Days after whiting-out the company's social media presence in preparation for the new campaign, some of the advertising is finally here. Titled Dare Greatly, the first released spot goes for a stripped down, minimalist aesthetic. The entire piece is made up of voiceover and ambient noise set over slow-motion driving shots of New York City. Viewers catch a few out-of-focus glances at a Cadillac interior, but otherwise the only vehicles in the commercial are the ones parked along the street. The speech that is the centerpiece of the ad is all about the glory in just making an attempt, rather than criticizing others. "There is no effort without error and shortcoming," it says at one point. According to The Detroit Free Press, the text comes from a lecture by Teddy Roosevelt in 1910 at the Sorbonne in Paris. Cadillac's commercial never actually attributes the words to the former president, but the company is playing up the connection on social media. The full 1:30 version of the spot is already streaming online, but Cadillac is cutting the commercial into 30-second and 60-second versions to air during the Oscars, according to The Detroit Free Press. Of the brand's two other ads during the awards show, at least one of them shows the company's vehicles.

Opel director Sedran to succeed Docherty as Chevy Europe boss

When longtime General Motors executive Susan Docherty announced she would be stepping down from her post as the head of Chevrolet and Cadillac in Europe, there was some idle chatter that plans for the creation of a new global overseer position for the Bowtie brand was behind the move. And while US sales chief Alan Batey has indeed assumed control of Chevy worldwide since her departure announcement, Docherty's vacancy is being filled after all, with Opel chief strategist Thomas Sedran taking up the reins.
That's according to Automotive News, who reports that Sedran will be tasked with pulling Chevy out of a sales funk, much of it pegged on Europe's stagnant auto industry, which has sunk to a 20-year low. AN notes that Chevy's EU sales plunged 32 percent to 57,584 units through the first five months of 2013, but the everyday value brand is faring worlds better than Cadillac, which has sold just 167 units in Europe over the same time period.
Sedran, 48, has been in the auto industry for over 20 years. Most recently, at Opel he had been working on long-term plans for the marque, and was appointed to the brand's management board in April of last year. Prior to joining GM, Sedran was employed as a management consultant for AlixPartners, where he worked closely with Opel for six years. Sedran will assume his new duties beginning July 1.