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Cadillac's new ad campaign to tell you how to get lucky

Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."

Cadillac ad boss is happy controversial Poolside TV ad created debate

Remember Cadillac's controversial commercial for it ELR plug-in hybrid? Did you find it provocative? If so, that's a good thing according to the brand's advertising director, Craig Bierley. First aired during NBC's coverage of the Olympic opening ceremony, the minute-long spot returned to the tele again this weekend, bookending the Academy Awards on ABC. Titled Poolside, the bit was meant as "brand provocation" and whether you enjoyed it or not – sentiment is said to run 3:1 on the pro side – we can probably all agree it fulfilled its role as such. If you were one of those who felt the ad erred on the side of nationalistic consumerism (or what have you), your anger might be somewhat assuaged after reading this article from Advertising Age in which Bierley addresses most of what he believes are misconceptions about the message. For one, the spot isn't aimed at the One Percent, just those who make $200,000 a year. Or, as Craig Bierley, Cadillac's advertising director, calls them, "people who haven't been given anything." Bierley told Advertising Age that the spot doesn't celebrate workaholicsm, instead, "We're not making a statement saying, 'We want people to work hard.' What we're saying is that hard work has its payoffs.'" While our commentors seemed mostly to enjoy discussing the value proposition that is (or is not, depending on your point of view) the Cadillac ELR, the majority appeared to enjoy the commercial. If you were one of those offended, however, let us know if your opinion has changed upon reading Cadillac's defense. If you don't remember what all the fuss was about, scroll below to take another dip in Poolside.

New presidential limo spotted in use for the first time

It has been a long lead-up to the new presidential limousine, but now it appears General Motors has "The Beast" in working order for President Donald Trump. The new limo was spotted in public for the first time this weekend in New York City in Trump's motorcade, reportedly on its way to Trump Tower. Said to have been in development since 2013, the $15.8 million armored Cadillac is making its debut as Trump's ride to the U.N. General Assembly this week. The grille suggests looks along the lines of a Cadillac CT6 V-Sport, but the similarities don't go much beyond that. If you look closely, Trump appears to be in the second "Beast" of the twin truck-based Cadillacs that go by in the video. The limo has a diesel engine to propel its near-20,000-pound self down the road, but we couldn't detect much of an oil-burner sound over those gigantic truck tires. This week in NYC will showcase motorcades and fancy presidential limos from around the world, all coming in for the big annual meeting at the U.N. Trump's presidential limos get shipped around the world too because they have their own plane: a C-17 Globemaster cargo carrier. There's no shortage of cool features on the new limo, and we detailed those here. While some of the awesome defense mechanisms are public knowledge, we're sure there are plenty that remain classified. New model presidential limo noticed awaiting Pres Trump at Wall Street heliport. Photo by @stevebruskCNN pic.twitter.com/lEytRcJ9rt — Mark Knoller (@markknoller) September 23, 2018 Featured video: