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This is a very rare 1979 Seville Elegante. If you like the first series of Caddy Sevilles, the Elegante is the one to have. It has Two-Tone paint, special perforated Leather & Suede seats, a center console with "secretary" stationary table and several other nice touches not found on lesser model Sevilles. The Elegante package was a nearly $3k option when new...... I bought this car a couple of years ago and just put it in my collection in Kansas, where it has sat until 2 weeks ago when I had it shipped out to Cali. I don't know much about the history of the car as I purchased it from a broker out of NY. It would appear to have new paint, new carpet, upholstery, and tires. the headliner is good, but the material looks "thin"..The door panels are good with minor wear on drivers door panel, but nothing more than a little wear on armrest. The dash is good. the paint is very shiny, I don't know how old it is. It is NOT show quality, it is a very good driver quality paint, put on very thick for my standards. Some minor cracking in paint just below rear window trim. The chassis has ZERO rust, some new suspension bushings, and appears to have never been damaged. The chrome on the car is good, some minor pitting here and there as its a 35yo car, but again, VERY NICE LOOKING. The engine is an Olds 350 to my knowledge, and has been converted to a 4-barrel carb at some point. It starts, runs good, doesn't leak ANY fluids, but I'd recommend a full tune up and fluid changes before putting it back on the road.....The wheels are Caddy wire hubcaps, but the originals should be Dayton wire spoke wheels, I do NOT have them, this is how I purchased the car. I was planning on doing a LSA engine swap into this car as a pro-touring sleeper. The RWD Seville is basically the same platform as a Chevy Nova, but with 4-wheel disk brakes and a few other nicer pieces (auto ride height). This car would make a great addition to any collection, just needs to be properly brought back out of hibernation and enjoyed. Due to divorce forcing asset liquidation I must sell this car and several others shortly. Girl in photos is the wife replacement, not included in sale :-)

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Opel director Sedran to succeed Docherty as Chevy Europe boss

Wed, 26 Jun 2013

When longtime General Motors executive Susan Docherty announced she would be stepping down from her post as the head of Chevrolet and Cadillac in Europe, there was some idle chatter that plans for the creation of a new global overseer position for the Bowtie brand was behind the move. And while US sales chief Alan Batey has indeed assumed control of Chevy worldwide since her departure announcement, Docherty's vacancy is being filled after all, with Opel chief strategist Thomas Sedran taking up the reins.
That's according to Automotive News, who reports that Sedran will be tasked with pulling Chevy out of a sales funk, much of it pegged on Europe's stagnant auto industry, which has sunk to a 20-year low. AN notes that Chevy's EU sales plunged 32 percent to 57,584 units through the first five months of 2013, but the everyday value brand is faring worlds better than Cadillac, which has sold just 167 units in Europe over the same time period.
Sedran, 48, has been in the auto industry for over 20 years. Most recently, at Opel he had been working on long-term plans for the marque, and was appointed to the brand's management board in April of last year. Prior to joining GM, Sedran was employed as a management consultant for AlixPartners, where he worked closely with Opel for six years. Sedran will assume his new duties beginning July 1.

Cadillac's new ad campaign to tell you how to get lucky

Thu, 05 Sep 2013

Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."

Cadillac CTS-V gets Stealth Blue and Silver Frost limited edition models

Fri, 15 Feb 2013

A little more than a year and a half ago, former weekend editor Alex Nunez and I were talking about how sweet it would be for Cadillac to offer a CTS-V in the Corvette's Supersonic Blue paint, and as if General Motors eavesdropped on our conversation, this showed up. And while the Stealth Blue car you see here isn't an exact duplicate of the hot-looking sedan GM showed off in prototype form, it's really close. And really sweet.
New for 2013, the Cadillac CTS range gets two new colorful editions, starting with the Stealth Blue package available on the CTS-V (in sedan, coupe and wagon bodystyles) as well as the naturally aspirated CTS coupe. In addition to the unique paint, blacked-out grille and dark satin wheels, Stealth Blue cars can also be done up with an optional Twilight Blue leather interior. (And you thought blue-on-blue color schemes died in the '90s.)
Cadillac is also offering a new Silver Frost package, but it's a bit more exclusive. Only 100 examples will be built, all in CTS-V Coupe form. The Silver Frost paint is a low-gloss matte finish, in that while it technically has a clearcoat covering, it's reduced in a way that the surface still appears flatter than standard paint. Even so, Cadillac states that the car should be hand-washed only.

79 Seville Elegante , Beautiful Car, Just Out Of Private Collection No Reserve on 2040-cars

Cadillac Seville for Sale