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Cadillac explains origins of Lyriq EV name

We feel for Cadillac, a brand we're inclined to dub the Alex Rodriguez of the automotive world — so much obvious talent, its gifts warped by repeated questionable moves and an inability to conclusively close the deal on The Big Stage. And as with Rodriguez, the expectations are so high at the same time the disappointment is so entrenched that Cadillac gets no benefits of any doubts, the commentariat ruthless with criticism for anything less than an out-of-the-park home run. This latest news, like the Newton-meter torque-based naming scheme initiated earlier this year, likely won't help. GM Authority asked Cadillac about the origin of the Lyriq name for the coming battery-electric crossover. Global head of brand strategy Phil Dauchy explained three threads that went into the new moniker. In no particular order, one thread is that "Cadillac," according to Dauchy, gets more mentions in song lyrics than any other brand, including non-automotive brands. The Music Lyrics Database, while not exhaustive, supports the case: Cadillac has 31 pages of lyric mentions among bands from Rancid to Weird Al Yankovic, beating every other brand we could think of. So ... lyrics into Lyriq. The second thread is rolled up with Cadillac's move to proper names instead of alphanumerics for the sedan and crossover lines, all of those names to end in "iq," as well as the push into electric vehicles. Dauchy told GMA the nomenclature overhaul and the two-letter suffix "[signal] that Cadillac is bringing a different type of vehicle to market, one that works in concert with man, nature, and machine." He's bullish on swaying the public with the product, adding, "When you see [the Cadillac Celestiq], its size, presence and scale all connote the emotion associated with the name." The final thread that went into the Lyriq name the alliteration of brand and model names. As GMA phrased it, perhaps unsettlingly, "With Cadillac and the model name both ending in an 'ick' sound, these names roll off the tongue quite well." This brings up a question raised in a number of comments about the Lyriq, which asks whether the last syllable is pronounced "ick" or "eek." Until now, I've pronounced the coming crossover with an "eek" at the end. "Lyr-eek" strikes me as more luxurious, and "Celest-eek" sounds better to me than "Celest-ick," that latter model being the flagship EV that follows the Lyriq. Of course, it also makes me wonder if I've been pronouncing "Cadillac" correctly.

GM recalls Cadillac ATS and Chevy Impala for separate issues

The National Highway Traffic Safety Administration added two recalls from General Motors in the government organization's daily update of safety campaigns. Both were for failing to meet Federal Motor Vehicle Safety Standards but for completely separate reasons. The larger recall covers 58,698 units of the 2013-2015 Cadillac ATS, but it doesn't really carry huge safety concerns. In vehicles produced between April 25, 2012, and February 9, 2015, the controls for the tilt and slide of the moonroof are not recessed enough, as required by federal law. According to NHTSA, it's possible that someone could inadvertently activate the auto-close for the roof panel, which the agency claims increases "the risk of personal injury." Dealers will install a new trim plate that will add the necessary clearance. The other campaign covers 1,177 examples of the 2014 Chevrolet Impala from between November 15, 2012, and May 27, 2014. However, this is actually a repeat of a previous recall on the Chevy and the Cadillac XTS from 2014. The affected Impalas here "were remedied incorrectly" under the earlier campaign, according to NHTSA. On these sedans, it's possible the electronic parking brake might not fully disengage and still remain in some contact with the rotor, which is in violation of federal rules. The fault can cause excessive heat from the brakes that could potentially lead to a fire, according to NHTSA. To fix the problem, dealers will reprogram the electronic parking brake control module. Show full PR text RECALL Subject : Inadvertent Press of Roof Panel Switch/FMVSS 118 Report Receipt Date: FEB 24, 2015 NHTSA Campaign Number: 15V106000 Component(s): VISIBILITY Potential Number of Units Affected: 58,698 All Products Associated with this Recall Vehicle Make Model Model Year(s) CADILLAC ATS 2013-2015 Details Manufacturer: General Motors LLC SUMMARY: General Motors LLC (GM) is recalling certain model year 2013-2015 Cadillac ATS vehicles manufactured April 25, 2012, to February 9, 2015. In the affected vehicles, the power-operated roof panels auto-close when the non-recessed "Slide" or "Tilt" switches are pressed. As such, these vehicles fail to comply with the requirements of the Federal Motor Vehicle Safety Standards (FMVSS) No.

Cadillac prices the 2020 XT6 crossover from $53,690

Cadillac has announced official pricing for its new XT6 crossover, built in Tennessee. The three-row XT6, Cadillac's first big crossover, starts from $53,690 when it goes on sale later this spring. For that, Cadillac offers the "Premium Luxury" trim level model with front-wheel drive; AWD is optional. Above the Premium Luxury is the XT6 Sport, which comes standard with AWD and starts from $58,090. Both prices include destination charges. The sole engine at this point is the 3.6-liter naturally aspirated V6, which produces 310 horsepower and 271 lb-ft of torque; the transmission is a nine-speed automatic. The Premium Luxury and Sport differ visually, with the former offering more chrome and wood, while the latter has blacked-out trim in place of chrome and carbon trim instead of cabin wood. The wheel design is different between the trim levels, and the Premium Luxury has red taillights while the Sport version has clear tails. The Sport model has continuously adjustable shock absorbers. Both models have seven airbags as standard, as well as an HD rear camera, forward collision alert, automatic emergency braking and front pedestrian braking, front and rear park assist, lane change and blind spot alert, lane keeping assist and lane departure warning and rear cross traffic alert. The lighting is LED front and rear; inside, a heated steering wheel is standard, as is a power folding third-row seat and a remotely folding second-row seat. Seven-passenger seating is standard, and a six-passenger setup is optional with captain's chairs for the second row. There are option packages such as the Enhanced Visibility and Technology Package, which adds an eight-inch gauge cluster display and an HUD, both in color, HD surround vision with recording, and automatic parking assist with braking. The Driver Assist package adds adaptive cruise and enhanced AEB, and one can also specify night vision. The XT6 charges phones wirelessly and is Apple CarPlay and Android Auto compatible as standard. It also has a 4G LTE Wi-Fi hotspot with 3GB or three months' worth of data thrown in, and phones are paired via NFC. Cadillac is taking orders for the XT6 starting in March.