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Cadillac's Butler announces surprise departure

The Detroit Free Press is reporting that Cadillac's vice president of global strategic development, Don Butler, has resigned. Butler has held the position since April, after a term as vice president of US marketing for General Motor's luxury brand.
As the report explains, the timing here is pretty unfortunate for Cadillac. Butler is the third high-profile member of Cadillac's brass to depart in recent months, following the firing of US sales boss Chase Hawkins and the pending departure of Susan Docherty. Cadillac spokesman David Caldwell told the Detroit paper, "Bob [Ferguson]," global boss for Cadillac, "and other leaders asked him to stay on. Don's here in the office today - and told our team that his decision is purely on a personal level. After three years of putting everything into Cadillac, he is stepping away for some personal time, and to consider new avenues in his life."
Butler says his decision is part of a decision to "recalibrate, reassess my priorities." Whatever the reason, it's an unpleasant surprise for Cadillac, which has been on a surge in 2013, with 30-percent jump in sales on the heels of the hot-selling ATS.

Try the TB12 Method with Tom Brady's fancy Escalade limo

ESPN's 10-part documentary "The Last Dance" recently gave viewers an inside glimpse at the basketball GOAT Michael Jordan's rides. This week, the public has a chance to ogle one of the football GOAT's vehicles, and it's significantly different from any of the car's MJ drove. While No. 23 was most often seen in speedy sports cars, Tom Brady just listed a Cadillac Escalade limo for $300,000, or best offer. Posted by Becker Automotive Design, the builder of the vehicle, this is a 2018 Cadillac Escalade ESV Mobile Office. The Escalade has been stretched by 20 inches, including 10-inch lengthened rear doors, and it features additional headroom thanks to a five-inch extended-height roof. Inside, the rear row facing forward features three regular seats upholstered by Becker. The added middle row that looks toward the rear of the vehicle features two six-way power reclining VIP seats with electric leg rests. The VIP view sees a 32-inch HD LCD TV, while a 12-inch screen is mounted behind the VIP seats. Additionally, the Escalade has a Savant remote-control audio-visual system, two aviation-style folding tables with burlwood veneers, and a "high-end mobile internet router that allows for multiple service providers." “Parting ways with my Becker ESV wonÂ’t be easy," Brady said in a provided press statement. "From day one it became my sanctuary from the outside noise. I took pride in picking out all the customizations of the ESV; from the trim of the seats to the color of the rug. With such limited time in my busy schedule, the ESV gave me those extra minutes to study my play book, make phone calls and be with my family. Immediately my productivity went up and my stress came down. I hope the next owner will take great care of her; she will always be a part of the Brady family.” P.R. speak aside, the Cadillac is surprisingly cheaper now than it was when Brady purchased it. The ESV originally sold for $350,000, and with 13,000 miles on its clock, it is now listed for $300,000, or best offer. Considering Brady is the greatest football player of all time, no debate, and is set to have his own nine-part ESPN documentary, we wouldn't be surprised if the best offer is higher than the asking price. Maybe he'll take the money and trade up for a Lexani Escalade Mobile Office. Related Video:

Cadillac picks Publicis as new agency of record, continues cutting ties with Campbell Ewald

Cadillac is setting itself up for major changes in the coming years with its decision to hire Johan de Nysschen as the brand's new boss and moving some of the staff to new digs in the trendy SoHo neighborhood of Manhattan. With those two big shifts in place, there's one more on the way with the company's announcement that Publicis Worldwide is now its global creative agency of record, effective immediately. The firm replaces former, long-time General Motors associate Campbell-Ewald; now a portion of Lowe and Partners. "This appointment is designed to accelerate the global expansion and elevation of Cadillac into a truly global luxury brand," said Cadillac Chief Marketing Officer Uwe Ellinghaus in the company's announcement. "We have spent much of this year refocusing on the core values of our brand." Although, some work may remain at Lowe and Partners for now. According to Cadillac spokesperson David Caldwell via email to Autoblog: "The bulk of work makes this shift. It is possible that maybe a small individual smaller project or two might still be handled by Lowe. Not certain yet." The fruit of this new partnership shouldn't take long to mature, either. "We will have substantially new marketing and brand identity work in early 2015." said Caldwell. According to Ad Age, Cadillac's advertising had been handled by Lowe and Partners, Campbell-Ewald in Detroit (now entirely part of Lowe) and Hill Holiday. Caddy had a relationship with the agency since 2013 but has changed firms several times in 2006. GM had a long collaboration with Campbell-Ewald, though. Chevrolet was its partner for nearly a century until the automaker also jumped to Publicis in 2010. The firm was responsible for campaigns like, "The Heartbeat of America", "Like A Rock" and "An American Revolution." Scroll down to read Cadillac's full announcement of the change. Cadillac Appoints Publicis Worldwide 2014-12-04 DETROIT – Cadillac announced today the appointment of Publicis Worldwide as its global creative agency of record. Publicis Worldwide is the largest creative agency of the Publicis Groupe network and its appointment to Cadillac is effective immediately. A fully dedicated team, comprising key managers from Publicis Worldwide, will lead the account and have access to specialist and premium resources within the larger Publicis Groupe.