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Watch the 2019 Autoblog Technology of the Year presentation to Cadillac

Autoblog presented our 2019 Technology of the Year Award to Cadillac at the Detroit Auto Show. Autoblog conducted rigorous testing last fall on the latest automotive technologies, and Cadillac Super Cruise earned top honors, edging out Infiniti's Variable Compression Turbo and Mercedes' EQ technologies, the other two finalists. Super Cruise is a semi-autonomous system that allows for hands-free driving to reduce the driver's workload. Our editors found it easy to use and noted the system simply works as intended. We happily found Cadillac under-promised and over-delivered with Super Cruise, a clever system that truly helps the driver. Super Cruise launched on the CT6 sedan, and Cadillac plans to roll out the feature to other vehicles. Watch the video above as Cadillac President Steve Carlisle receives the 2019 Autoblog Technology of the Year Award from Editor-in-Chief Greg Migliore, with Autoblog GM Adam Morath and the editorial team on hand at the Detroit show. Related Video:

2020 Cadillac CT5 pricing is out, and it's cheaper than the Germans

We know pretty much everything there is to know about the 2020 Cadillac CT5 sport sedan, and today Cadillac tells us its price. Cadillac isn’t giving us everything, though: all we get for now is pricing for the four-cylinder models. The cheapest CT5 youÂ’ll be able to lay your hands on starts at $37,890. That chunk of change nets you a CT5 Luxury with rear-wheel drive. The base four-cylinder is a 2.0-liter turbocharged engine making 237 horsepower and 258 pound-feet of torque. If we peruse current Cadillac CTS and ATS pricing, this puts the CT5 under even the base price for a 2019 ATS. The current CTS is way above the CT5, starting at just under $48,000. So in comparison to the cars itÂ’s half replacing, the CT5 price already looks much more attractive. Cadillac has two trim upgrades from the base Luxury trim. A CT5 Premium Luxury will run you $41,690, while the Sport is an even pricier $42,690. You get some additional features for your money, with the Sport being more performance-oriented for those wanting it. All CT5 Sports will be equipped with upgraded Brembo brakes, different 19-inch wheels, sport seats, sport steering wheel with magnesium paddle shifters and unique trim inside and out to differentiate itself from the Luxury.  All-wheel drive is also available for any of the trim levels. In Sport and Luxury trims, all-wheel drive is a $2,600 premium, but youÂ’ll have to fork out $3,090 more in the Premium Luxury trim to get power going to all four wheels. Cadillac says the Cold Climate Package is included automatically with all-wheel drive, and that includes heated front seats plus a heated steering wheel. The base price for the CT5 undercuts the base price of others in its segment like the new 3 Series ($41,245), A4 ($40,195) and C-Class ($41,400). It falls short of beating the Genesis G70 out, though, as that fantastic little car starts at $35,895. WeÂ’ll note that the CT5 is slightly larger than all of these vehicles, but close enough that folks should be cross-shopping them. As of today, we can safely say the CT5 is looking like a solid value versus its competition. WeÂ’ll see how our thoughts evolve after driving it for the first time, and after pricing for the V6 rolls in.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")