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GM To Offer Car That Will Almost Drive Itself

Cars that can talk to each other and almost drive themselves at freeway speeds are just two years away from the showroom, according to General Motors executives. The company announced Sunday that the semi-autonomous system for freeways will be an option on an unidentified new 2017 Cadillac that goes on sale in the summer of 2016. In addition, another 2017 Cadillac, the CTS, will be equipped with radio transmitters and receivers that will let it communicate with other cars, sharing data such as location, speed and whether the driver is applying the brakes. The announcements were made Sunday at the opening of the Intelligent Transportation Society World Congress being held in Detroit this week. They are part of a barrage of similar declarations that are expected from other companies throughout the week as the industry shows off progress toward self-driving and safer cars. The freeway system, dubbed "Super Cruise," uses cameras and radar to keep the car in the center of a lane and also stay a safe distance behind cars in front of it. The system will bring the car to a complete stop if traffic halts without driver action, and it can keep the car going in stop-and-go traffic. Other automakers, such as Mercedes-Benz, now offer similar systems that work at low speeds, but GM says it's the first to announce a system that operates at highway speeds. Others could have freeway systems in two years, though. "If the mood strikes you on the high-speed road from Barstow, California, to Las Vegas, you can take a break from the wheel and pedals and let the car do the work," CEO Mary Barra said in remarks prepared for the conference's keynote address on Sunday. But GM said the car still won't drive itself, and the company is working on a system to monitor drivers to make sure they're still paying attention. Details of that system weren't released. "Sensing technology is not yet to the point where the driver can check out," said John Capp, GM's director of global safety strategy. "This is a level of automation that can be done, that is feasible." The new Cadillac that will get Super Cruise hasn't been officially announced yet. But executives have hinted that GM will build a big rear-drive Caddy to lead its lineup in the coming years. Also Sunday, the Michigan Department of Transportation announced that it will partner with GM, Ford Motor Co.

Join Autoblog editors for a full video tour of the 2019 Detroit Auto Show

The 2019 North American International Auto Show might have been a little more quiet than past years, but there were still some pretty major reveals, including the Toyota Supra, new Ford Explorer, Shelby GT500, Subaru WRX STI S209 and Kia Telluride. We also saw some lovely concepts like the Nissan IMs and Lexus LC Convertible. Senior Editor Alex Kierstein, Consumer Editor Jeremy Korzeniewski and Senior Green Editor John Beltz Snyder join me, Associate Editor Reese Counts — with Social Media Manager Michael Dylan Ferrara behind the camera — on a long walk through the show. We discuss cars, poke around the stands, dress a bloody wound and answer your questions in the Facebook comments. For more Detroit coverage, you can check out Autoblog's picks for the best in show, listen to our podcast or look at the best images from all the reveals. Finally, don't forget to watch Editor-in-Chief Greg Migliore hand over our 2019 Technology of the Year award. Related Video: Green Detroit Auto Show Acura Cadillac Chevrolet Ford GM Hyundai Infiniti Kia Lexus Nissan RAM Subaru Toyota Volkswagen Truck Convertible Coupe Crossover Hatchback Minivan/Van SUV Videos Sedan facebook 2019 detroit auto show live

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")