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GM releases full Super Bowl ad with GMC Hummer, Cadillac Lyriq: Take that, Norway!

GM just dropped its big Super Bowl ad, and it’s a good one. Will Ferrell, Kenan Thompson and Awkwafina all star in the 90-second ad titled “No Way, Norway.” The point of the ad is to get Americans hyped up about the upcoming electric vehicle range on its way from GM. Both the Cadillac Lyriq and GMC Hummer EV star throughout, but itÂ’s less about the vehicles, and more about changing attitudes about EVs in general. Ferrell comes after Norway aggressively, but in a playful and competitive way about how many electric cars sell in the Scandinavian country. Over half of all new car sales in Norway are of EVs, whereas GMÂ’s data show that just 4% of new cars sold in the U.S. are electric. Massive financial incentives from the Norwegian government can take much of the credit for why EVs sell at such high rates over there. However, GM thinks it can still rally the U.S. to get more excited about buying EVs once its fleet of cars using the companyÂ’s Ultium battery tech comes online. The ad is done with classic Ferrell comedy, and it sure did elicit some chuckles from us. It also follows the same “Everybody In” philosophy that GM announced back when it changed up the logo a short time ago. GM is inviting folks to strap in for the onslaught of EVs coming their way (for now, you can buy a Bolt). President BidenÂ’s administration has voiced support for a number of policies and actions to take for greater adoption of electric cars in the U.S. — we also know the federal government intends to transition its full fleet of vehicles to EVs. It's still unlikely that we make it to Norway's rate of electric car sales in the immediate future, but the U.S. could certainly begin to close the gap. Related video:

Hotter Cadillac CT5-V and CT4-V spy photos, video hint at engines

Cadillac has some extra spicy V cars on the way, and this latest batch of spy photos and videos is more revealing than anything we’ve seen yet. We donÂ’t yet know the final name of these Cadillac V cars, but they are supposed to be the true replacements for the CTS-V and ATS-V. The CT4-V and CT5-V we saw previously are only mild performance variants of the regular sedans. Diving into the video seems more important than the photos on this one. Our spy shooters managed to capture great audio that allows us to take some guesses at whatÂ’s under the hood of these cars. The CT5-Vs in black and white camouflage sound like they have some gnarly V8s under their skin. We canÂ’t pick up a supercharger whine or a turbocharger whistling away, but weÂ’re not going to rule out the former. The CTS-V has a 6.2-liter supercharged V8 that makes 640 horsepower, and it wouldnÂ’t be out of the question to see this car rival it in power. We still havenÂ’t heard the CT6-V at full song, but the engine weÂ’re listening to here just doesnÂ’t strike us as the sound of a 4.2-liter twin-turbo V8 in that car. It sounds a lot more guttural, like the LT4 or LT5 V8 engines. Also, none of the CT5-Vs here sounded like they had manual transmissions. CT4-V spied View 40 Photos Moving to the CT4-V in the blue getup, it sounds a lot like a V6 is under the hood. This also makes sense when we consider that the ATS-V had a 3.6-liter twin-turbo V6 itself. Most important of all to note, is the evidence of a manual transmission. In one of the acceleration clips, weÂ’re able to hear the tell-tale sound of a driver pausing in acceleration for a split second to change gears. This is great news, folks. The manual is looking alive and well in the Cadillac sedan to us. Another clip of a CT4-V in black and white camouflage makes it sound like that particular model is equipped with an automatic transmission, indicating that Cadillac may be offering both transmission options on the new car. As for the rest of the photos, go ahead and take in all the close-up details. We got photos of the tires on the CT4-V, showing 255/35/ZR18s up front and 275/35/ZR18s in back. Michelin Pilot Sport 4 S rubber is used, telling us this thing is going to have a ton of grip. There are more vents, wider fenders and more aggressive styling throughout on these cars compared to the lower-performance V cars. Now that weÂ’re looking at them from much closer than before, the package is looking even more comprehensive.

Cadillac's Butler announces surprise departure

The Detroit Free Press is reporting that Cadillac's vice president of global strategic development, Don Butler, has resigned. Butler has held the position since April, after a term as vice president of US marketing for General Motor's luxury brand.
As the report explains, the timing here is pretty unfortunate for Cadillac. Butler is the third high-profile member of Cadillac's brass to depart in recent months, following the firing of US sales boss Chase Hawkins and the pending departure of Susan Docherty. Cadillac spokesman David Caldwell told the Detroit paper, "Bob [Ferguson]," global boss for Cadillac, "and other leaders asked him to stay on. Don's here in the office today - and told our team that his decision is purely on a personal level. After three years of putting everything into Cadillac, he is stepping away for some personal time, and to consider new avenues in his life."
Butler says his decision is part of a decision to "recalibrate, reassess my priorities." Whatever the reason, it's an unpleasant surprise for Cadillac, which has been on a surge in 2013, with 30-percent jump in sales on the heels of the hot-selling ATS.