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Cadillac toned down ATS Coupe design due to customer feedback [w/poll]

Automakers always face a difficult decision when it comes to styling their cars. Design them too blandly and nobody will get excited about them. But style them too aggressively and they'll often end up turning off potential buyers.
Cadillac, for its part, is no stranger to aggressive design, but when it came to the new ATS Coupe, it elected to tone things down a bit. Speaking with The Detroit News in a wide-ranging interview, Cadillac design director Bob Boniface revealed that the original design for its compact coupe was edgier - closer to that of the CTS Coupe - with a wedgier profile, a more steeply raked beltline and a more severe grille. But potential customers surveyed in clinics apparently didn't like it. They found it looked heavy, inefficient and not fun to drive. So Boniface and his team literally went back to the drawing board and "took as much visual mass out of the car as [they] could." The resulting coupe, while handsome, looks far more similar to its four-door companion than did Cadillac's CTS.
What do you think, does the new ATS Coupe look just right, or is it too conservative? Voice your opinion in our quick online poll.

Cadillac CT5 vs. BMW 3 Series | How they compare on paper

Cadillac just introduced the CT5 sedan at the 2019 New York Auto Show, and it's set to replace both the larger CTS and smaller ATS in the brand's lineup. We have all the details and features for you, in addition to a deep dive with the car's chief engineer, but now it's time to see how it stacks up to the long-time standard bearer in this class: the BMW 3 Series. Now, the car is a bit larger than the completely new 2019 3 Series, but Cadillac says the 3 and the rest of the compact luxury sedan class is its target for this car. We'll dive further into this little conundrum later. This comparison will look at how these vehicles measure up on paper, as we haven't driven the CT5 yet. That will come later, but we're expecting it to be a proper sport sedan competitor with the 3 Series, since Cadillac is building it off GM's dynamically superb Alpha platform. Now let's get on with the comparison. Powertrains and performance Both of these sedans come standard with 2.0-liter turbocharged four-cylinder engines. The BMW four-pot is a bit more potent, coming in with 18 more horsepower and 37 pound-feet of torque more than the Cadillac. Here's our driving review of the BMW. The only upgrade engine for both available initially are turbocharged six-cylinders. BMW offers up its revised inline-six, while Cadillac offers a V6. These six-cylinders are both 3.0 liters. Cadillac bests the BMW in brute torque by 31 pound-feet, but BMW takes the horsepower prize, making 47 more ponies. It's hard to say which car will actually be faster to 60 mph — they'll probably end up being about the same once official numbers are out. This segment used to be one guaranteed to offer a manual transmission, but that's not the case anymore. Neither Cadillac nor BMW will offer a manual to start, but expect to see the stick shift return to higher performance models of each car. For now, they both get torque-converter-style automatic transmissions. One dimension that isn't going away from either anytime soon is rear-wheel drive. Both cars offer rear-wheel and all-wheel drive in every spec available. Fuel economy for the 3 Series is impressive at 30 mpg combined with the four-cylinder. We'll have to wait and see if Cadillac can challenge that figure with its less powerful engine. Size and practicality Here's where a lot of the confusion about the Cadillac CT5 sets in. The CT5 is a tad larger than the 3 Series in its exterior dimensions, but the interior specs are nearly identical.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")