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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Cadillac's striking Escala concept is reportedly headed for production

Cadillac is reportedly planning a new flagship four-door, and it won't be based on its alphanumeric naming system a la the CT6. It'll be the Escala, the stunning concept fastback it revealed in 2016 in Pebble Beach. The news comes via Autoline, which cites AutoForecast Solutions. The Escala is said to be planned for production starting in December 2021 at GM's Detroit-Hamtramck plant, which currently builds the CT6, Buick LaCrosse and Chevrolet Volt and Impala. That suggests the Escala, which was branded as a four-door coupe, will likely keep that layout. It'll also be built on the CT6 platform. Cadillac has been talking about fitting a flagship sedan above the CT6 for years, and the Escala's design language has been influencing bits of other Cadillac models, from the refresh of the CT6 to the broad grille shape on the new XT4 crossover, which debuts at the New York Auto Show next week. The concept Escala featured a wide, muscular stance and a minimalist, white mid-century modern interior aesthetic, with tail lamps that evoke waterfowl in flight. Interestingly, it came equipped with a 4.2-liter twin-turbo V8 with cylinder deactivation, which Cadillac President Johan De Nysschen said at the time was "absolutely worthy of a car of this caliber." But with such a long horizon before production, there's obviously lots of time to develop a more pragmatic production model and cue ravenous speculation. Or, for that matter, to decide to rename it something like the CT8. Related Video: Featured Gallery Cadillac Escala Concept View 33 Photos Image Credit: Jeff Jablansky Design/Style Cadillac Coupe Concept Cars Luxury Sedan cadillac ct6 cadillac xt4 cadillac escala

24 Hours of Daytona: Albuquerque-Barbosa-Fittipaldi win; Alonso has car trouble

Image Credit: YouTube Motorsports Cadillac Racing Vehicles Daytona 24 Hours