2008 Cadillac Dts on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2020 Cadillac XT6 Sport Drivers' Notes | We have many mixed opinions

The 2020 Cadillac XT6 is Cadillac’s long-awaited answer to the numerous three-row luxury crossovers that have been on sale for years. It is not a shrunken Escalade. Instead, GM decided to pull one of its other well-used platforms for duty, with the XT6 being most similar to the GMC Acadia underneath. That means the Cadillac is rolling with similar running gear, too. Under the hood is a 3.6-liter V6 making 310 horsepower and 271 pound-feet of torque, mated to a nine-speed automatic transmission. Front-wheel drive is standard, but our Sport model has an upgraded all-wheel-drive system. It also has some other special mechanical bits to make it better than the standard XT6. For example, the Sport trim has continuously variable dampers that stiffen in Sport mode. That upgraded all-wheel drive system adds twin clutches on the axles to facilitate torque vectoring. And the steering ratio is changed to 15:1, as opposed to the 16:1 ratio used on Premium Luxury trim models. This XT6 Sport also features some exterior and interior finishes not seen on other XT6 models. Black trim dominates outside, headlined by a large, black mesh grille. Then on the inside, we get real carbon fiber trim. There are plenty of cool features like CadillacÂ’s Night Vision and the rear camera mirror, but Super Cruise still isnÂ’t available as an option on this Cadillac. GM has promised a wider adoption of Super Cruise for its lineup in the future, but weÂ’re not there yet. Before options, our XT6 Sport came in at $58,090, including the $995 destination charge. The $3,700 Platinum package adds semi-aniline leather seats, a suede headliner and premium carpeting throughout the cabin. A $2,350 Enhanced Visibility and Tech package brings us the eight-inch instrument cluster digital display, a head-up display, rear camera mirror, rear pedestrian alert and an automatic parking assist feature. Then, a $1,300 Driver Assist package adds adaptive cruise control and enhanced automatic emergency braking, including rear braking. Our car also has the $750 Comfort and Air Quality package, which adds heated rear seats, cooled front seats and an air ionizer for the cabin. The pretty Red Horizon Tintcoat costs $1,225, and the fancy Night Vision option adds another $2,000. That brings us to our grand total of $71,190.

GM admits Cadillac ELR no real competition for Tesla Model S

Last year, then-CEO of General Motors, Dan Akerson, made it clear that the company lookouts at the Ren Cen had California automaker Tesla in their sights. "If you want to compete head-to-head with Tesla, and we ultimately will, you want to do it with a Cadillac," he said. So, given the fact that the Cadillac ELR has a plug and sells for roughly the same price at the Tesla Model S ($75,000 vs $69,900, before incentives) and that Cadillac doesn't have any other electric vehicle on the horizon, you'd be forgiven if you thought that the way that Akerson wanted to challenge Tesla's EV success was with the ELR. Well, you'd apparently be wrong. "The ELR is a different car, it's a different price point. It's way-different technology." - GM's Mark Reuss Speaking yesterday in Detroit, GM's head of global product development, Mark Reuss, admitted that the ELR is not the Tesla competitor that Akerson promised. "People like to say the ELR is [competition for the Model S], but it's really not. It's a different car, it's a different price point. It's way-different technology." So, if we follow that logic to conclusion with Akerson's quote from last year, then the only way that Cadillac can eventually compete with Tesla is with a pure electric car, and that seems an outside chance, at best, for the foreseeable future. Through the end of July, Cadillac has sold 578 ELRs since it went on sale earlier this year. Tesla doesn't break out monthly US sales, but has sold 15,114 Model S EVs around the world in the first six months of 2014. For his part, Tesla CEO Elon Musk has already said that GM is headed down the wrong path with plug-in hybrids like the ELR or the Chevy Volt. Speaking about the Volt last year, Musk said, Chevy "sort of created something that's a bit of amphibian," which resulted in a car that's, "Okay but not great."