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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Farley reacts as UAW expands strike against Ford, GM

Members of the United Auto Worker union walk out of the Chicago Ford Assembly Plant as Lance Williams from Lansing, Ill., waves the UAW flag Friday. (AP)   As the United Auto Workers walk off the job at an additional Ford and General Motors plant, Ford CEO Jim Farley addressed investors and members of the media Friday, pleading the case for the company's latest overture to the union and addressing both public and investor concerns regarding the core issues facing American manufacturing.  Farley made a public case for Ford's efforts to resolve the dispute, expressing frustration with the ongoing stalemate and noting both the concessions Ford offered before the strike began and the signing of a contract with Canada's Unifor. Farley also acknowledged UAW President Shawn Fain's success in getting the union's message out, quipping: "Shawn has been on TV more than Jake from State Farm at this point." The first-ever simultaneous strike against the Detroit Three automakers enters its third week with threats of continued expansion, but little in the way of obvious concrete progress.  "If the UAW’s goal is a record contract, they have already achieved this," Farley said. "It is grossly irresponsible to escalate these strikes and hurt thousands of families." Farley also lamented the fact that EVs have become the subject of partisan conflict, with the company's recently announced battery production facilities taking heat from both pundits and investors as Ford was forced to press pause on the venture while negotiations continue. Former President Donald Trump dropped in to Michigan this week to declare EVs the enemy of blue-collar jobs. "They've become a political football, and that's a shame," he said. Friday saw an expansion of the UAW strike to Ford's Chicago assembly plant and GM's Lansing, Delta Township, Michigan, assembly plant, covering about 7,000 workers, Fain said in an announcement, bringing the total number of workers on the picket lines to 25,000. The strike will not include any additional members at Stellantis, where talks have reportedly been more productive. The Ford and GM plants went on strike at noon Eastern today (Friday). Ford builds the Explorer and Lincoln Aviator in Chicago. GM's Delta Township plant builds Chevy Traverse and Buick Enclave. "Despite our willingness to bargain, Ford and GM have refused to make meaningful progress," Fain said in a video address Friday morning.

2020 Cadillac CT5-V, CT4-V to be revealed next week

Even though the ATS-V and CTS-V are on the way out, the future is looking bright for Cadillac's high-performance sub-brand. Why is that? Well we're going to see not one, but two all-new V models on May 30. The company revealed its plans to show the 2020 Cadillac CT5-V and the CT4-V in an announcement about 15 years of the V brand. Not much is known about either car, but both should be wickedly quick based on their predecessors. We're particularly curious as to what engines will be used. With the CT5-V, a return of a supercharged pushrod V8 seems possible considering the CT5 is based on the Alpha platform that also underpins the Camaro. But Cadillac may want to push its more unique powertrains such as the twin-turbo, double-overhead-cam 4.2-liter V8 in the CT6-V. In the CT6-V, it makes 550 horsepower and 627 pound-feet of torque. Cadillac's former CEO said that other cars getting the engine will have it 500 horsepower and 553 pound-feet of torque. We think the company could get away with the full power in the CT5-V, though, since each car's mission and character is different. There's also a slim chance we could see a return of the manual transmission for the midsize sports sedan, based on what a Cadillac engineer said. As for the CT4-V, there are more questions, simply because we haven't even seen the regular version yet except in spy shots. Since the CT5 is built off the Alpha platform, it seems reasonable to think the CT4 will do the same, especially since the ATS also used the platform. And to leave space between the CT5-V and itself, using a hot version of the twin-turbo 3.0-liter V6 seems like the most likely choice. The hot V6 in the ATS-V made 464 horsepower and 445 pound-feet of torque, so we would expect the same. Hopefully Cadillac will offer a manual with it again. One final note from the Cadillac V announcement also got our attention. It said that these two cars are "just the beginning." That seems a pretty obvious sign there are other V models in the works. Since the CT4 and CT5 will round out the company's car line, the logical next choice would probably be crossovers. It will be interesting to see what an XT4-V or XT5-V will be like, especially since they use front-drive platforms. But in the meantime, we'll look forward to Cadillac's hot sedans.