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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2018 Cadillac CTS-V gets frosty with 115 Glacier Metallic Edition models

To celebrate the company's 115th anniversary, Cadillac has introduced a special edition of the CTS-V called the Glacier Metallic Edition. Apparently, Cadillac really likes creating special edition models focused on ice and cold. The name comes from the exclusive Glacier Metallic paint, which to us looks like a shade of white, but according to Cadillac, it's actually gray. In addition to the special color, the car also includes the normally optional Carbon Fiber Package and Luxury Package, along with red Brembo brake calipers. It also fits silver and gray forged wheels instead of the black ones the Carbon Fiber Package typically comes with. All the other features, including driving instruction in Las Vegas, are the same as a normal CTS-V. This special edition Cadillac isn't cheap, though. It runs $103,885. Optioning out a regular CTS-V in the same way as the Glacier Metallic model would save you roughly $6,000, and you wouldn't be missing any features. What you would miss out on would be the exclusivity. Cadillac is only building 115 CTS-Vs in this special color. So if you want to stand out -- at least as much as you can with such a subtle color -- the CTS-V Glacier Metallic Edition is the Caddy to buy. Related Video:

2020 Cadillac XT4 Review and Buying Guide | Competence and curb appeal

The 2020 Cadillac XT4 is a handsome little crossover distinctively sized between two segments. This allows it to boast backseat space on par with larger SUVs like the Audi Q5, while being a bit more park-able and fuel efficient like the BMW X1. There should definitely be a Goldilocks "just right" thing going on for many shoppers. Cadillac's baby SUV also impresses on the technology front, boasting loads of standard, advanced features along with a user-friendly touchscreen interface that shouldn't be too hard to figure out. There are dynamic missteps, though. The steering, throttle and brake pedals lack the driver-oriented response and feedback we've come to expect from Cadillac's sharply tuned sport sedans, while also not exactly possessing the nice-and-easy isolation of Caddy's past. In either scenario, we're not sure it "drives like a Cadillac" despite some otherwise impressive engineering going on underneath that handsome skin. The XT4 is also pretty expensive given its features, size and interior quality. Competitors both larger (Acura RDX) and smaller (Volvo XC40) provide better value. Still, as we noted in our XT4 first drive, there's enough novel tech to provide bragging rights, it's obviously a Cadillac in design (and definitely not just a rebadged Chevrolet in execution), and it's a pleasing enough place to sit while scooting around in traffic. It has competence and curb appeal, which count for a lot. What's new for 2020? After being an all-new model last year, the XT4 heads into 2020 with some noteworthy features updates: Forward collision warning and automatic emergency braking are now standard, while the Premium Luxury trim level gets the hands-free power liftgate as standard equipment.   What's the XT4's interior and in-car technology like? The XT4's interior design isn't as memorable as that of its exterior, nor its stylish Volvo XC40 and Lincoln Corsair competitors. It's a bit generic, which just doesn't seem right for a Cadillac. Materials quality is acceptable when closer to its base price, but begins feeling less so as options are added and the price tag rises. We've also driven multiple XT4's with an annoying rattle in the B pillar. Standard infotainment technology is abundant. Apple CarPlay and Android Auto are included with the standard 8-inch touchscreen and benefit from a pair of USB ports: one standard USB-A and the other a newer USB-C.