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GM's Reuss explains why Cadillac is heading to New York

"We're going to take it to a place [New York] to change the way that we do business around the brand of Cadillac." - Mark Reuss
General Motors product chief Mark Reuss elaborated Tuesday on Cadillac's move to New York in 2015, saying it will "elevate" the brand and allow it to reach new customers.

Cadillac can't keep up with Escalade demand, can't move its sedans

No matter how much Cadillac revitalizes its lineup and its image, it seems that all consumers want is the Escalade. In fact, Automotive News reports that General Motors can't keep up with demand for the fullsize luxury SUV, despite sticker prices that start at over $70,000 and approach six figures at the top end of the spectrum. Contrast that with sedans like the ATS and CTS, which are far cheaper but which Cadillac hasn't been able to move fast enough to keep up with production, prompting both the manufacturer and dealers to offer substantial incentives to keep them from piling up. Cadillac had been resisting a price cut of the ATS or CTS, lest it hurt resale values – itself a factor that could explain consumers' reluctance to buy them in the first place – but been offering subsidized leases, discounted financing, rebates and cheaper options. Combined with incentives from individual dealers, according to AN, buyers can be looking at five-figure discounts on buying a new Cadillac sedan. And now, finally, it seems the CTS will indeed get a little bit off its bottom line. Yet GM has been producing the ATS and CTS at rates that their sales can't keep up with. The automaker was forced to idle the plant in Lansing, MI, where it assembles the ATS and CTS for six weeks starting this past December. And since it reopened late in January, it's been reduced to a single shift as dealers try to move the metal they've already got. Meanwhile the plant in Arlington, TX, that produces the Escalade and its Chevy and GMC siblings has been running on overtime, with three shifts throughout the week and even into the weekend to keep up with demand. Profitable as it's been for Cadillac and GM, though, the Escalade does not represent the future of where it wants to take the brand - separating the Escalade as almost a brand unto itself that's been left out of the company's new naming scheme. If only it could make its sedans as successful as its fullsize SUVs, it'll be all set.

More than 100 pink Cadillacs assemble for Aretha Franklin’s funeral today

Aretha Franklin's funeral service is under way today in Detroit, and plans call for a service of at least five hours featuring performances by stars including Stevie Wonder, Ariana Grande and Chaka Khan, speakers including former President Bill Clinton and the Rev. Al Sharpton, and at least 130 pink Cadillacs lining the road in front of the church. The gesture is a nod to Franklin's Grammy award-winning 1985 hit "Freeway of Love" and its lyrics about driving in a pink Cadillac. Crisette Ellis, the wife of Bishop Charles Ellis III of Detroit's Greater Grace Temple, said they were inspired by how police line up their cars during funerals for fallen officers. "My husband said, 'Wouldn't it be awesome if we could have a sea of pink Cadillacs parked on Seven Mile Road to greet Ms. Aretha Franklin as she arrives?'" she told NPR. Only in #Detroit. 130 pink Cadillacs drive in front of Greater Grace Temple ahead of #ArethaFranklin funeral. pic.twitter.com/qTTJtDXNvS— ROOP RAJ (@rooprajfox2) August 31, 2018 Ellis is an independent national sales director for Mary Kay Cosmetics, which famously rewards top sellers with pink Cadillacs, so she had a built-in base of people to call on for the favor. "They're coming from everywhere," she said. "They are coming from as far as Texas; Omaha, Nebraska; Florida; North Carolina; Maryland." The funeral, which officially kicked off at 10 a.m. EST at Greater Grace, caps a weeklong celebration of Franklin's life and songs, including a two-day visitation at the Charles H. Wright Museum of African American History and concerts. Performers also include Faith Hill, Jennifer Hudson and the Clark Sisters, while Tyler Perry and the Rev. Jesse Jackson are also scheduled to speak. HLN and the Word Network, plus several local Detroit television affiliates, plan to broadcast the funeral, and outlets including The Associated Press and USA Today plan to livestream it. Having sung at the inaugurations of three presidents — Jimmy Carter, Bill Clinton and Barack Obama — Franklin was an American institution. She was awarded the Presidential Medal of Freedom by then President George W. Bush in 2005. Clinton entered the church with his wife, Hillary, to loud applause and stood quietly by Franklin's open casket before the service started. Franklin's body was dressed in a golden sequined outfit. The funeral was closed to the public, but crowds of fans gathered outside, many dressed in their church best.