2019 Cadillac Cts Luxury Awd on 2040-cars

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2020 Cadillac CT4 First Drive | Small shoes to fill

Following an existential crisis of fits, starts, headquarters moves and executive shakeups, Cadillac has itself a new luxury sedan, the CT4. It’s a convincing driverÂ’s car, less convincing as a luxury car, and seems a long shot to lure BMW, Audi or Mercedes owners into the Cadillac fold. For all the changes at Cadillac, that sure sounds familiar. The 2020 Cadillac CT4 is a redesigned ATS by another, equally unmemorable name. That includes an updated rear-drive chassis with eager, enthusiast-friendly tuning and 50/50 weight distribution – always among the ATSÂ’ top selling points. Styling is another winner, with crisp sheetmetal and CadillacÂ’s distinctive lighting signatures helping to differentiate this Yank from the international crowd. Cadillac is stretching so hard to cherry-pick the CT4Â’s competitors, it's possible they might slip a disc. We all remember the ATS as an able, rear-driven rival to the compact BMW 3 Series, Mercedes C-Class et al. But to paint the CT4 in a more competitive light – even as this sedan grows nearly 5 inches in length versus the ATS – Cadillac suddenly claims that its entry-level model, regardless of what it's now called, competes against subcompact, front-drive-based models like the BMW 2 Series Gran Coupe, Mercedes CLA-Class and Audi A3. Unfurling a tape measure reveals the truth: At a bit over 187 inches, the CT4 is actually longer than a 3 Series, C-Class, Audi A4 and every other major compact player. ItÂ’s a foot longer than an Audi A3. So, it's not a subcompact sedan, but there is one area where the CT4 does align with them – just not in a good way. The back seat is scrawny and hard-to-access, the result of its rear-wheel-drive platform and the sort of inefficient packaging that plagued the ATS. As such, it's better to think of the CT4, like the Genesis G70, as an affordable alternative to the roomier 3 Series, and other German compacts. And thereÂ’s nothing wrong with that. It starts at $33,990, undercutting the Germans by many thousands, and still boasts CadillacÂ’s greatest competitive strength: Smartly engineered ride-and-handling that matches up against the Euros with no excuses required. I drove the evident smart play in the CT4 lineup, the Premium Luxury 2.7 model, priced from $40,990, or $42,990 for the all-wheel-drive version I tested. (A Premium Luxury with the 237-horsepower 2.0T starts from $38,490, or $41,690 with AWD).

Cadillac planning more Vsport models

There's a new intermediate class of luxury performance cars emerging. Audi has been doing it for years with its S-line bridging the gap, in many cases, between the standard fare and the full-on RS performance range. BMW's getting in on it with the M Sport line slotting in below the full M models. And now Cadillac is joining the fun with its Vsport offerings.
Models like the CTS Vsport and XTS Vsport are packing a new 3.6-liter twin-turbo V6 with 410 or more horsepower (along with bigger wheels and brakes) to slot in between the standard model and any impending V variant. Well, it appears Cadillac isn't about to stop there.
Speaking with The Detroit News, Cadillac product chief Hampden Tener revealed that, based on the response to the XTS Vsport, the brand is planning more Vsport models. He did not, however, indicate which would be the next to get the slightly sportier treatment. With the full ATS-V expected to pack a version of the same engine powering the aforementioned XTS and CTS Vsport models, an ATS Vsport would have to pack a smaller engine to fit in below. That only leaves the SRX crossover, Escalade SUV and the upcoming ELR hybrid. Food for thought.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")