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Johan de Nysschen tells his side of the story

Automobile snagged time with ex-Cadillac, Infiniti, and Volkswagen of America boss Johan de Nysschen. General Motors decided to part ways with de Nysschen on April 18, 2018, after the German spent four years in charge of America's luxury brand. The longtime auto exec is a polarizing figure for enthusiasts, who seem to take a mostly negative view of his work at Infiniti and Cadillac. However, there's no denying de Nysschen is frank, and in the Automobile interview he puts an insider's perspective on a big bag of issues we can only speculate on. One of the biggest bombshells in the interview was that it wasn't de Nysschen's idea to move Cadillac to New York: "When I was recruited, I was informed that the company would relocate to New York," he said. Previous GM CEO Dan Ackerson had made the decision before hiring de Nysschen, then Ackerson let his new hire make the announcement. The big change came only two years after de Nysschen had taken over Infiniti after insisting Nissan's luxury brand move to Hong Kong. De Nysschen explained Cadillac's NYC move with the same rationale as Infiniti's Hong Kong move, so everyone assumed the new guy was doing his usual. He explains in the interview that after the move, "Folks who rooted for Detroit felt betrayed. Cadillac had an enemy." And that became a problem. He has nothing bad to say about GM or Cadillac, believing on the contrary that "GM is in a good position going forward." But he brought clarity to some of Cadillac's struggles. Among the issues was GM's "very vigorous" post-bankruptcy test for green-lighting a project. Another was the lack of specialization for the luxury arm. "Engines were generically developed with the Chevy brand in mind," he said, "and, then, 'Okay, well, yeah, it's good enough for Cadillac.'" That carried over into haphazard technology rollouts. "GM didn't have a specific technology roadmap aligned to particular brands," he said. "The process was, as they were developing new technologies, they would look at what product's launch date would be aligned with the maturation date and market readiness of a technology and go with it, whether Buick, Chevy, or what have you." De Nysschen worked to end such generalized approaches, which is how we get Cadillac taking the GM lead on technology and electrification.

2021 Cadillac Escalade shown inside and out in leaked photos

Fresh off the official reveals of the all-new 2021 Chevrolet Suburban and Tahoe, here come leaked images showing the redesigned version of their upmarket sibling, the Cadillac Escalade, inside and out. The images were posted on Instagram by user @allcarnews, with a hat tip to Jalopnik, and give us our best look yet at the unadorned exterior and the new interior.           View this post on Instagram                       A post shared by A L L C A R N E W S (@allcarnews) on Dec 11, 2019 at 12:22am PST Let’s start with the body design of the large luxury SUV, with bears strong echoes of both the aforementioned Suburban and Yukon, albeit with a chrome stripe along the lower doors and chrome trim framing the windows. Then thereÂ’s the redesigned grille, which looks like a larger-maw version of the XT6Â’s grille and adopts the same horizontal LED headlights. Instagram commenters also liken the exterior to the new XT6, CadillacÂ’s smaller three-row crossover, and even the Hyundai Palisade. The swept-back, slightly tapered rear end in profile even reminds us a little of the Lincoln Aviator. All of which will beg the question of whether Cadillac has done enough to distinguish its flagship SUV to compete against the Lincoln Navigators of the world.             View this post on Instagram                   (UPDATED) LEAKED: 2021 Escalade ? _____________________________________ [12/11/19] (NEW INTERIOR SHOTS) CadillacÂ’s Escalade for 2021 has been leaked and well.. the exterior is subjective.. What I will point out is the side profile which is unfortunately still identical to the Tahoe & Suburbab albeit with a chrome bar on the bottom and chrome window frame trim. The rear gets full sized LED verticals taillights again, but now more integrated into the rear. The front is big and loud but looks like a blown up XT6. After reading your comments, it seems a mixed bag, especially with the horizontal headlights (which i lightened to show the elements) but the massive verticals LED DRLÂ’s remain thankfully. ???????????? ???????????? ???????????? ????????? ? @Allcarnews Spec Sheet: Powertrain wise there will be a carry over 6.2L 420HP+ V8 paired to a 10 speed auto gearbox. A supercharged V8 version (or TT V8) will be coming in the future with up to 650HP in some sort of V designation. Expect blacked out wheels, trim and grille. ? ???????????? ???????????? ??????????? But..

Cadillac's de Nysschen won't budge on raised pricing

According to new Cadillac boss Johan de Nysschen, it will take between 10 and 15 years to elevate GM's top brand, which was once hailed as "The Standard Of The World," back to prominence in the minds of American customers. And to hear the executive talk of it, the brand is going to have to be willing to see sales falter in the near-term before they recover:
"Either you have to bring your volume aspirations into alignment with reality and accept that you will sell fewer cars... Or you have to drop the price and continue to transact at the prices where you were historically... I think the logical conclusion is that it's better to build off a very solid base in terms of [product] credibility, charge a fair price for the car and realize you have to wait until the volume comes."
In other words, sales will fall before they rise, and the brand has to be okay with that. Notice, too, that de Nysschen speaks of "a fair price" for Cadillac cars and utility vehicles. In this case, "fair" means more than many of the brand's traditional buyers are accustomed to, and roughly in line with the brands and machines Cadillac believes it is competing against. For instance, the newly enlarged 2014 CTS carries a suggested retail price that is over $6,000 higher than it was in 2013, and some trim levels boast an even higher price premium over the models they replace.