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Why Cadillac needs a real truck in its lineup

Premium brands such as BMW, Mercedes-Benz, Lexus, and Cadillac sell vehicles that cover the spectrum from car to crossover to SUV. But trucks? They remain the last frontier when it comes to luxury brands. These days Chevy, GMC, Ford, and Ram sell cheap, bare-bones work trucks alongside loaded models that top $75,000. There is a reverse elitism that comes with this sales tactic. A brand gets to reflect a rugged working class lifestyle with the emblem up front, while what's behind it costs as much as a small house in middle America. But Americans who spend big money on cars and SUVs have always gradually tailed towards luxury nameplates over time. Everyone knows what an Escalade is, and thanks in large part to that image the Escalade is now the best-selling fullsize luxury SUV in the USA. Cadillac's flagship model, along with its midsize luxury crossover, the SRX, routinely outsell the competition from Audi, Mercedes, and BMW, not to mention Ford's Lincoln brand and most of the Japanese rivals. With trucks already dominating overall sales and headed into the pricing stratosphere, I believe it's time for Cadillac to consider a fullsize truck. And no, not a lipstick version that merely takes a Chevrolet Silverado pickup and throws in a few leather seats and some slight interior touches. That experiment already failed both for Cadillac (the Escalade EXT) and for Ford's Lincoln brand (Blackwood, Mark LT). Cadillac is an American brand that currently focuses a ridiculous amount of energy and resources trying to compete with European car offerings. The brand needs to create the Cadillac of trucks. Head honcho Johan de Nysschen has been blunt in his desire to "restore Cadillac to the pinnacle of global premium brands, not in sales but in aspirational brand character." This sounds well and wonderful. But the present problem in achieving this goal is that, on a global basis, Cadillac is a failed brand. Look at Europe, where Cadillac has sold so poorly in recent years that former Soviet manufacturer Lada managed more new registrations in 2014 by a factor of more than four to one. Cadillac is an American brand that currently focuses a ridiculous amount of energy and resources trying to compete with European car offerings. After more than 20 years of Cadillac models selling themselves as import killers, the only one with sustained success has been the CTS, and even that has been a marketplace loser for the last several years. The CTS-V?

GM recalling Cadillac ATS, XTS, Chevy Impala over faulty brake lamps

General Motors has issued a recall covering 1,627 sedans over faulty brake lamps. Both the 2013 Cadillac ATS and XTS are affected by this problem, as is the 2014 Chevrolet Impala.
According to an official National Highway Traffic Safety Administration report, "the brake lamps may intermittently flash without the brakes being applied and the cruise control may disengage" on these vehicles. The report does not state that the brakes themselves are faulty, but rather that "if the brake lamps flash when the vehicle is not slowing, a following driver may not adjust vehicle speed when the vehicle is in fact braking."
This marks the first recall for the 2013 Cadillac ATS, as well as the recently introduced 2014 Chevy Impala. In late 2012, over 12,000 Cadillac XTS models were recalled due to a head restraint issue.

Alonso's Cadillac team wins 2019 24 Hours of Daytona

Two-time Formula One champion Fernando Alonso won the rain-shortened 24 Hours of Daytona, overhauling Felipe Nasr two laps from the eventual finish on Sunday. The Spaniard became only the third Formula One champion to win the race, joining Phil Hill (1964) and Mario Andretti (1972). "It's amazing," Alonso told NBCSN. "Just an amazing experience with this team, from the test and now the race –- a perfect execution of the race. "Very different conditions and we've been competitive in everything –- dry, wet, night and day. Really happy for the team and all the guys." Alonso, who retired from Formula One racing after the 2018 season, said the victory would rank very high among all his accomplishments. "To win this kind of endurance racing at iconic places like Daytona means a lot," he said. "With zero experience and background in endurance before (last year) it's quite a big thing." Already the winner of last year's 24 Hours of Le Mans, the 37-year-old Alonso will attempt to complete the Triple Crown of motorsports by capturing the Indy 500 in May. Driving the Wayne Taylor Cadillac DPI, Alonso took command of the race for keeps when Brazilian Nasr failed to navigate turn one and drove into deep water, losing a 1.5-second advantage. By the time Nasr had things under control, Alonso was 12 seconds ahead. Kamui Kobayashi, Jordan Taylor and Renger vanDer Zande teamed up with Alonso for the victory in his second try in the 24-hour race which was twice red-flagged because of rain and water on the track and was halted 10 minutes early. "With all the rain, I've never seen a race like this," Team Penske boss Roger Penske told NBCSN. Alexander Rossi was the only other driver to finish in the lead lap. He took third. Italian Alex Zanardi's return to endurance racing 17 years after he lost both legs in a horrific race wreck got off to a bad start 90 minutes into the race, At the beginning of his first stint driving, Zanardi encountered a problem with his steering wheel. The 52-year-old was using a special wheel with hand controls for the car, and the connecting pins were damaged when he attempted to connect it as the car was dropped from the jack. His No. 24 BMW Team RLL team finished 32nd overall and ninth in class. Full results. Related Video: Featured Gallery 24 Hours of Daytona 2019 View 20 Photos Motorsports Cadillac daytona