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Cadillac's de Nysschen won't budge on raised pricing

According to new Cadillac boss Johan de Nysschen, it will take between 10 and 15 years to elevate GM's top brand, which was once hailed as "The Standard Of The World," back to prominence in the minds of American customers. And to hear the executive talk of it, the brand is going to have to be willing to see sales falter in the near-term before they recover:
"Either you have to bring your volume aspirations into alignment with reality and accept that you will sell fewer cars... Or you have to drop the price and continue to transact at the prices where you were historically... I think the logical conclusion is that it's better to build off a very solid base in terms of [product] credibility, charge a fair price for the car and realize you have to wait until the volume comes."
In other words, sales will fall before they rise, and the brand has to be okay with that. Notice, too, that de Nysschen speaks of "a fair price" for Cadillac cars and utility vehicles. In this case, "fair" means more than many of the brand's traditional buyers are accustomed to, and roughly in line with the brands and machines Cadillac believes it is competing against. For instance, the newly enlarged 2014 CTS carries a suggested retail price that is over $6,000 higher than it was in 2013, and some trim levels boast an even higher price premium over the models they replace.

2019 Cadillac XT5 Sport package isn't really that sporty

Between the just revealed XT6 three-row crossover and last year's XT4 compact, the stalwart midsize XT5 has been a bit neglected. But Cadillac is giving it a little love at the Chicago show with the introduction of the Sport package. Don't get too excited, though, because this package is just a trim group. Outside, the XT5 with the Sport package gets a black grille, LED lights all around, and the rear lights have clear lenses. These design cues line up with the existing Sport trims on the XT4 and XT6. The new lighting and trim are complemented by 20-inch dark gray wheels and side steps. Inside, buyers get a choice between an all-black or black and gray upholstered interior with diamond-cut aluminum trim and aluminum pedals. And that's all the package adds. The suspension isn't retuned. The 3.6-liter V6 still makes 310 horsepower and 271 pound-feet of torque. But if the looks are enough for you, you'll be able to add the package to either the Luxury or Premium Luxury trim levels, which sit between the base XT5 and top-level Platinum. Related Video:

2020 Subaru Outback and Cadillac XT6 drives | Autoblog Podcast #590

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Green Editor John Snyder and Associate Editor Joel Stocksdale. This episode is all about driving, on- and off-road, and in a variety of vehicles. In particular, the trio are talking about recent experiences in the 2020 Subaru Outback, 2020 Cadillac XT6, 2019 Mercedes-AMG C 63 S and 2020 Hyundai Palisade. At the end, they tackle an interesting and particularly tough "Spend My Money" question involving whether or not to put off purchasing a Jeep Wrangler in favor of a sensible daily driver. Autoblog Podcast #590 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Driving the 2020 Subaru Outback Driving the 2020 Cadillac XT6 Driving the 2019 Mercedes-AMG C 63 S Sedan Driving the 2020 Hyundai Palisade Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: