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Lutz dishes dirt on GM in latest Autoline Detroit

Bob Lutz sits down for Autoline Detroit - Click above to watch video after the jump
Autoline Detroit recently played host to Bob Lutz, and, as is always the case, the former General Motors vice chairman dished out some great commentary. Lutz was promoting his new book Car Guys vs. Bean Counters: The Battle for the Soul of American Business, and talk quickly turned to his role as it related to product development and high-level decision making at GM. While on the topic of brand management, Lutz revealed a few rather interesting tidbits about his former employer:
All Chevrolet vehicles were required to have five-spoke aluminum wheels and a chrome band up front, as part of the Bowtie brand's overall image.

New Takata problem results in recall of 414 GM vehicles

An airbag-inflator rupture discovered by Takata during testing has resulted in a new recall affecting 414 vehicles from General Motors, including 395 of them in the US. This latest campaign covers 2015 model-year examples of the Buick LaCrosse, Cadillac XTS, Chevrolet Camaro, Equinox, Malibu, and GMC Terrain. There are no reported breaks in any of these vehicles on the road, and the company estimates only one percent of them actually have the faulty parts. According to documents submitted to the National Highway Traffic Safety Administration (as a PDF), one side-airbag inflator failed a cold test at -40 Fahrenheit "releasing high pressure gas and propelling the separated components apart." The supplier told GM about the failure the next day. In these vehicles, the safety device might not only burst but the bag could inflate incorrectly, as well. GM and Takata say that a cause is not yet known, but they are "conducting an investigation." GM will begin notifying affected owners via overnight mail on Oct. 19. Dealers will replace the side airbag modules on all of the affected vehicles with new components outside of the suspect lot. All of the removed parts will also be collected for further study. Takata's faulty front airbag inflators have resulted in a serious scandal for the supplier. Initial figures indicated 34 million US vehicles are need of repair, though more recent figures have knocked that down to 23.4 million bad parts in 19.2 million automobiles. GM was already among the dozen automakers with models to fix, and some of its pickups were affected, along with the Saab 9-2X and Pontiac Vibe. GM Statement: General Motors is recalling 395 cars and crossovers in the U.S. because one of the front seat side air bags inflators may be defective. In the event of a deployment, the air bag's inflator may rupture and the air bag may not properly inflate. The rupture could cause metal fragments to strike the vehicle occupants, potentially resulting in serious injury or death. GM is unaware of any incidents involving vehicles with these components, which were part of a lot in which one inflator failed acceptance testing at the supplier. Dealers will replace the side air bag module or modules in affected vehicles. Including Canada, Mexico and exports, the total population of the recall is 414, GM estimates 1 percent of the recalled vehicles may have the defect.

Cadillac plans to keep its Manhattan ZIP code, shunning Detroit

Johan de Nysschen is credited for separating Cadillac from the GM nest in Detroit, but despite his ouster earlier this year, the luxury division says it will remain headquartered in New York City's tony SoHo district. "It's 100 percent that we're staying here, that was never a question," Cadillac spokesman Andrew Lipman told the Detroit Free Press. Cadillac in April announced that it was replacing de Nysschen, after four years running the flagship brand. The new brand boss, Steve Carlisle, previously was president and managing director of GM Canada. De Nysschen led a big push to separate the luxury brand from its parent company as a separate business unit, announcing the move to New York in 2014 as a way to gain more autonomy and better tap into the global luxury zeitgeist. The move was controversial at the time in some quarters, though Lipman told the Freep that GM brass made the decision to relocate Cadillac to the Big Apple months before de Nysschen arrived at the company. Cadillac now occupies the 15th and 16th floors of a high-rise building on Hudson Street in SoHo, where it has between 140 and 150 employees. It also operates a ground-floor retail space called the Cadillac House where it displays cars, operates a coffee shop and stages events, including with fashion designers. Its vehicles are still designed and engineered back in the Detroit area, however. "The amount of time people spend at Cadillac House has been increasing, and it's become a destination," Lipman said. Cadillac used this year's New York Auto Show to reveal its new 2019 XT4 compact crossover, its second offering in the all-important luxury crossover segment after the XT5. It goes on sale this fall. Related Video: Image Credit: Cadillac Marketing/Advertising Cadillac GM Crossover Luxury cadillac xt4