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Auto blog
Timothee Chalamet is 'Edgar Scissorhands' in Cadillac's Super Bowl commercial
Sun, Feb 7 2021Filmmaker Tim Burton's 1990s classic "Edward Scissorhands" explored the unusual challenges of a boy who had scissors for hands. One challenge that was not touched on in the original film was that of driving a car. For its Super Bowl commercial, Cadillac revisits the theme, and the brand's Super Cruise hands-free driving feature proves perfectly suited to "Edgar Scissorhands," another young man with scissors for hands. Playing Edgar is Timothee Chalamet, reprising the role that Johnny Depp made famous as Edward. Edgar's mother is portrayed by Winona Ryder. While Edgar's unique hands do give him some special talents — he makes one heck of an artful salad, for instance — they present a challenge in many others, such as playing football. A virtual reality headset affords Edgar the ability to drive, and that gives his mother an idea. She presents him with a Cadillac Lyriq, the not-yet-on-sale EV crossover. Edgar sets the button to activate Super Cruise, and the Lyriq steers itself. The perfect solution for someone with scissors for hands. Why feature a vehicle that doesn't go on sale until late 2022 when Super Cruise is available in other Cadillac models now? The answer seems to be that GM is using its Super Bowl commercials to also showcase its pivot to EVs. Certainly, that's the theme of "No Way, Norway," which stars Will Ferrell along with the Lyriq and the Hummer EV.  Related Video:
Why Cadillac thinks it needs to succeed in Europe to sell cars elsewhere
Tue, 26 Feb 2013Ward's Auto has taken an interesting look at the renewed focus General Motors is showing towards Cadillac in Europe. Susan Docherty, president and managing director of Chevrolet and Cadillac in Europe (pictured), says in order for the luxury brand to thrive in China, it first needs to succeed in the old country. The reason? Chinese buyers look to Europe for cues as to what's deemed worthy of the term "luxury." There are hurdles to the plan, however. In addition to the fact that the EU is flooded with high-end nameplates, GM doesn't necessarily have the distribution network in place to put buyers behind the wheel.
Combine that with persistent economic woes and Cadillac's checkered past marred by a lack of diesel engine options and a bankrupt distributor, and the road ahead for the brand looks like less of an uphill climb and more like a straight-up cliff face. But Docherty is optimistic and says she has a plan for the brand. We recommend heading over to Ward's for a closer look at the full read.
Cadillac tops Tesla in Consumer Reports semi-automated driving test
Thu, Oct 4 2018General Motors' Cadillac outscored Tesla in a new ranking of partially automated driving systems tested by Consumer Reports and released on Thursday. The highly influential nonprofit organization, which tests and rates a variety of consumer products from appliances to vehicles, said it compared Cadillac's Super Cruise and Tesla's Autopilot with similar systems from Nissan and Volvo. Nissan's ProPilot Assist was ranked third and Volvo's Pilot Assist fourth. Consumer Reports said it has been testing partially automated driving systems for several years but elected to conduct a formal study intended for publication, because "we are at a tipping point where they are now going mainstream," according to Jake Fisher, director of auto testing. The organization said its tests, conducted on a private track and on public roads in Connecticut, were designed to measure the systems' ability to automatically control steering and speed in certain situations, while helping drivers pay attention and regain manual control of the vehicle when required. CR noted that any of these systems can increase driving risk if used in inappropriate situations, or if drivers become inattentive or over-reliant on them. While they can help relieve driver stress and fatigue, Consumer Reports said, the partially automated systems are "not intended to be self-driving features." The systems typically use cameras, radar and other sensors, as well as mapping data, to monitor location and traffic conditions and help keep a vehicle centered in the lane at a safe distance behind other cars. Each system has limitations. Cadillac's Super Cruise, for instance, only functions on divided highways that have been mapped by GM. In contrast, Tesla's Autopilot can be used even on small, curvy roads with poor lane markings, but "operates erratically in those situations," Consumer Reports said.The organization tested Super Cruise on the Cadillac CT6; Autopilot on the Tesla Model 3, Model X and Model S; ProPilot Assist on the Nissan Leaf and Infiniti QX50; and Pilot Assist on the Volvo XC40 and XC60. Consumer Reports said Cadillac's Super Cruise did "the best job of balancing high-tech capabilities with ensuring the car is operated safely and the driver is paying attention." Tesla's Autopilot was cited for its capability and ease of use, while Nissan's ProPilot Assist did a better job than Autopilot or Volvo's Pilot Assist in keeping drivers engaged.
