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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2015 Cadillac Escalade blings its way into LA

The new Cadillac Escalade sauntered out onto the Los Angeles Auto Show stage, showing off its new familial face and redesigned interior. That exterior, with its slim, wrap-over headlights and tall, vertical taillights (both made up of LEDs) is a subtle but significant departure from the past styling of General Motors' flagship SUV.
And while there's no shortage of stuff to discuss about the Caddy's exterior, its cabin is where the big changes happen. Aside from the column-mounted shifter, the cabin receives a heavy going-over, receiving Cadillac's new CUE infotainment system and a significant upgrade to the materials. Comparing it to furniture, Eric Clough, Cadillac's director of design for interiors, said, "An exceptional level of craftsmanship has gone into the redesign of the 2015 Cadillac Escalade, and it all centers on the premium materials and extensive use of cut-and-sew live stitching."
Under hood sits a 420-horsepower, 460-pound-foot, 6.2-liter V8. Fitted with direct injection and active fuel management, fuel economy for the big Escalade should get a much-needed boost beyond the current model's 14-city and 18-highway miles per gallon, although official numbers haven't been published quite yet. A six-speed automatic is the sole gearbox choice. Cadillac has also fitted the new Escalade with GM's magnetic ride control system, which should deliver a more refined ride than its predecessor.

Roll pins in recalled 2014-2015 Cadillac CTS V-Sports could crack

General Motors has issued a recall for select 2014-2015 Cadillac CTS V-Sport sedans due to roll pins in the rear differential that could crack. The recall only affects 2,866 vehicles, but it is expected that 100% of those vehicles have the defective parts. According to NHTSA Campaign No. 20V038000, 2014-2015 CTS V-Sports built between July 1, 2013 and May 15, 2015 have roll pins in the rear-axle differential that could "fatigue" and "fracture." If these pins were to break while the vehicle is in motion, it could cause the rear to lock up, which might create a potentially dangerous driving situation. In September 2019, a GM engineer noticed a forum discussion about the problem with the V-Sports, which can be easily identified by their twin-turbo 3.6-liter V6 engines. Because he had dealt with similar issues with his own personal vehicle, he submitted a report, and an investigation was opened the next month. To make good with its customers, GM has promised to replace the rear differentials on all affected vehicles. The recall report says the roll pins in the replacement parts will have "increased strength" and a double-shear design rather than the original single-shear design.  GM plans to send customers recall identification notices starting March 9, 2020.