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2021 Cadillac Escalade makes its grand debut among the stars during Oscars week

The 2021 Cadillac Escalade has arrived in high style in Los Angeles during Oscars week. With no January Detroit Auto Show, there’s no better place for the next generation of CadillacÂ’s iconic luxury SUV to be revealed than star-studded L.A. We got to spend some time in and around the Escalade a couple weeks ago, and now we can finally tell you all about it. As expected, the 2021 Escalade is following in the footsteps of all the other full-size GM SUVs by going with an independent rear suspension setup. Just like the Tahoe and Yukon, Cadillac is also making the next-gen magnetic shocks and new air suspension optional equipment. Engineers told us that thereÂ’s hardly any difference underneath the Escalade versus its platform stablemates, and our early impressions of the ride suggest thatÂ’s perfectly fine. Powering the new Escalade is GMÂ’s trusty 6.2-liter V8 or the 3.0-liter turbo-diesel inline-six — both are paired with a 10-speed automatic transmission.   Related: 2021 Cadillac Escalade vs. 2020 Lincoln Navigator | How they compare on paper 2021 Cadillac Escalade ESV will debut at the New York Auto Show   WeÂ’re not surprised to see the oil-burner being offered as an option with the Escalade after itÂ’s been tucked under the hood of the Tahoe and Yukon, but it is a significant addition to the Escalade lineup. GM has never fit a diesel engine to an Escalade before, but engineers tell us that this motor is refined enough for an Escalade buyer. We were surprised by its smoothness in the Silverado, and weÂ’ll wager itÂ’s even more discrete in the luxury SUV. The lovely 4.2-liter twin-turbo V8 Blackwing engine was never mentioned in CadillacÂ’s presentation to us. We asked, but thereÂ’s no news to be had on the Blackwing front, as Cadillac shrugged us off. Arguably, the most important aspect of the new Escalade is its interior. When the redesigned Lincoln Navigator came out, it made the aging Escalade look like a boring dinosaur. Cadillac knew this interior had to be extraordinary to compete, and itÂ’s taken an interesting approach.  Do you recall the Cadillac Escala concept? If so, thatÂ’s exactly what Cadillac has done with the EscaladeÂ’s interior. The tri-screen layout of the EscalaÂ’s concept dash has been translated into a final production design, and it looks spectacular in person.

GM Super Cruise is evolving into Ultra Cruise, for hands-off city driving

GM has a "big team" working on an advanced version of its hands-free driving assistance system, Super Cruise, that will expand its capability beyond highways and apply it to city streets, the automaker's vice president of global product development Doug Parks said Tuesday. GM is also continuing to improve its existing Super Cruise product, Parks said during a webcasted interview at Citi’s 2020 Car of the Future Symposium. "As we continue to ratchet up Super Cruise, we continue to add capability and not just highway roads," Parks said, adding that a separate team is working on the hands-free city driving product known internally as "Ultra Cruise." "We're trying to take that same capability off the highway," he said. "Ultra cruise would be all of the Super Cruise plus the neighborhoods, city streets and subdivisions. So Ultra Cruise's domain would be  essentially all driving, all the time." Parks was quick to add that this would not be autonomous driving. Advanced driving assistance systems have become more capable, but they still require a human driver to take control and to be paying attention. "What we're not saying is that Ultra Cruise will be fully autonomous 100% of the time, although that could be one of the end games," Parks said. Parks didn't provide a timeline for when Ultra Cruise might be available. A GM spokesperson said in a statement after his interview that the company continues to expand its hands-free driver assistance system technology across its vehicle portfolio and has "teams looking at how we can expand the capabilities to more scenarios." GM said it "does not have a name or anything specific to announce today, but stay tuned." This new Ultra Cruise feature would put it in competition with Tesla's Autopilot advanced driving system, which is largely viewed as the most capable on the market today. Tesla's "full self-driving" package, a more capable version of Autopilot, can now identify stop signs and traffic lights and automatically slows the car to a stop on approach. This feature is still considered to be in beta. GM's Super Cruise uses a combination of lidar map data, high-precision GPS, cameras and radar sensors, as well as a driver attention system, which monitors the person behind the wheel to ensure theyÂ’re paying attention. Unlike TeslaÂ’s Autopilot driver assistance system, users of Super Cruise do not need to have their hands on the wheel. However, their eyes must remain directed straight ahead.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")