1968 Cadillac Eldorado Xclnt Unmolested Well Maintained Nice Driving on 2040-cars

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Cadillac plans new branding campaign to go with new products

Cadillac's new leader says the GM luxury brand now has "thousands of people" working on its behalf back at its soon-to-be new headquarters in the Detroit suburb of Warren, with a new branding campaign under development and plans to fix longstanding quality issues. Cadillac President Steve Carlisle granted an interview with the Detroit Free Press in which he said he'll unveil a new strategy to redefine the luxury brand, which he's calling a "master brand," in the first quarter of 2019. "Cadillac has its own values — boldness, optimism, innovation, sophistication — that will reflect in the master brand," Carlisle told the outlet. The challenge is "how to bring those to life." He added that Caddy won't be defining itself simply as a viable option to gold-standard Germany luxury cars. "We're targeting customers versus competitors. Cadillac has to have its own persona and not be defined by where other brands are and are not. It has to have its own definition and that's what we're reflecting in our master brand." Carlisle, who was promoted to lead Cadillac in April, put his first stamp on Cadillac last month when the brand announced it will move its headquarters back to Warren, Mich., across the street from GM's massive Tech Center, after more than three years in Manhattan's SoHo neighborhood. He said its Cadillac House showroom, a ground-floor space used to display models and stage events with partners, will remain open "for the time being" and that the brand will use what it learned well outside of its Detroit auto-industry bubble to move the brand forward. He'll have his work cut out for him. Cadillac plans to launch a new or redesigned vehicle every six months for the next three years, and Carlisle said he wants the brand to be GM's technology leader, the first to deploy self-driving and electric-vehicle technology of GM's stable of brands. Yet the brand just ranked second-from-last in Consumer Reports' new reliability survey for 2018. Jon Linkov, deputy auto editor for CR, said the brand suffered for widespread complaints about its Cadillac User Experience infotainment system, with owners reporting frequent crashes, frozen screens and problems with voice control. "Most of (the complaints) really ran through the CUE system being a major culprit for Cadillacs," Linkov said. Through September, Cadillac's year-to-date sales had dipped a half a percentage point from the first nine months of 2017 to 113,240 units.

Junkyard Gem: 1983 Cadillac Cimarron

Ah, the Cadillac Cimarron. Conceived during a time when oil prices were zooming upward and smallish luxury imports such as the Datsun 810 and BMW 320i were stealing Detroit's customers, the idea of a fuel-efficient compact Cadillac made sense. Unfortunately for GM, the Cimarron was an image-tarnishing disaster. Here's a fairly well-preserved '83 that I spotted in a Phoenix self-service wrecking yard. In the words of Pulitzer-winning Dan Neil in his 50 Worst Cars of All Time: "Everything that was wrong, venal, lazy and mendacious about GM in the 1980s was crystallized in this flagrant insult to the good name and fine customers of Cadillac." The Cimarron was a Chevrolet Cavalier with a bit of added bling and a fatter price tag. The Chevrolet Nova-based Cadillac Seville had sold pretty well during the late 1970s, so there was precedent for a small, Chevy-based Cadillac. The hood latch mechanism was broken (of course), so I couldn't shoot any photos of this car's 2.0-liter pushrod four-cylinder engine, rated at 86 horsepower. Here's a GM-produced documentary touting the futuristic design of the '83 Cimarron. The Cimarron Dream. Featured Gallery Junked 1983 Cadillac Cimarron View 12 Photos Auto News Cadillac Economy Cars Classics Sedan

2022 Cadillac CT4-V Blackwing First Drive Review | A magnificent sunset

Rising from the ashes of the ATS-V, the 2022 Cadillac CT4-V Blackwing represents the ultimate (in the purest sense of the word) in compact performance from GM’s luxury brand. The name Blackwing was originally applied to a stillborn, twin-turbocharged V8 destined for a new generation of luxury sedans, but has been repurposed as a symbol for CadillacÂ’s stubborn insistence on doing right by its performance heritage, right up to the end. Yes, the end. The last gasp. The grand finale. Swan song. Farewell tour. Whatever version of finality works best for you, apply it here, because Blackwing represents the gasoline-powered CadillacÂ’s final form. There are two key components to a sport sedan: a kick-ass powertrain and a chassis than can wrangle it. Check and check. A modern and powerful twin-turbo V6 resides under the CT4-V Blackwing's hood, and it rides on the latest and greatest revision of GMÂ’s global Alpha platform, which evolved from the same basic underpinnings of the ATS, CTS and Chevy Camaro. A stretched and widened version is the foundation for the CT5 (look for our review of that car's Blackwing next week). In transitioning from ATS to CT4, Cadillac decided to reposition and price its smallest sedan against EuropeÂ’s subcompacts. In the grand tradition of CadillacÂ’s sporty four-doors, this makes it a size mismatch. ItÂ’s almost as large on the outside as a BMW 3 Series or Mercedes C-Class, rather than the front-wheel-drive based 2 Series Gran Coupe and CLA-Class with which the CT4 nominally competes on price. This generational re-branding also resulted in a new, very different approach to high-performance models wearing the letter V. Before, they represented the pinnacle of their respective nameplates, but now, a -V represents the mid-grade offering. Upgraded certainly (limited-slip rear differential, more power, adaptive suspension) but positioned against AudiÂ’s S and BMWÂ’s M-Sport models. Cadillac even calls it "CT4 V Series" in certain places because the situation wasn't confusing enough. And although there's nothing ambiguous about the Blackwing's position atop the CT4 hierarchy, Cadillac's have-their-cake-and-eat-it-too approach to the CT4Â’s positioning still makes things a little hinky.