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Cadillac's new ad campaign to tell you how to get lucky

Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."

2020 Cadillac XT5 spied undisguised with infotainment from CT5

The reveal of the 2020 Cadillac XT5 crossover must be seriously near, because one of our spy photographers caught the new one completely undisguised. Seriously, there aren't any vinyl coverings anywhere, and the interior was completely bare, too. The update is minimal for the most part, but the interior reveals a big infotainment change. Before we get inside, we'll do a quick overview of the exterior. The front grille has a new mesh insert, and the lower air dam has a wider, thinner metallic accent. At the back, the colors for the faux skid plate or diffuser motif have been swapped. And that's it for the exterior. See? Told you it would be quick. The interior is nearly unchanged, too, except for the aforementioned infotainment system. Instead of the current model's touchscreen-only interface, the new XT5 adopts the control knob featured in the XT4, XT6 and CT5. It fits quite naturally behind the electronic shift lever. If it's like the system in other Cadillacs, fans of the touchscreen shouldn't worry, because you'll still be able to use the touch functions if you wish. Odds are we're months away from the new XT5 hitting dealers, since this is clearly a finished prototype. It will most certainly offer the same 3.6-liter, 310-horsepower V6 and 8-speed automatic of the current model. It's possible Cadillac will introduce a slightly more affordable 2.0-liter turbocharged inline-4 as an option, possibly even a turbo inline-4 hybrid powertrain, since both powertrains are available on the current Chinese-market XT5.

How the demise of Lincoln's Town Car has kick-started a limo revolution

The deaths of the Ford Crown Victoria and the Lincoln Town Car have meant overhauls of three high-profile American fleets: police, taxi and livery car. Just as police fleets are more open to considering other options and a Nissan van is the new face of the NYC taxi, livery car companies are looking at replacements for the Town Car beyond The Blue Oval. Ford, via Lincoln, has made an MKT Town Car (pictured), but an article in the Detroit News claims "it has failed to win over most of the big limousine companies." The upstarts trying to move in include livery and limo editions of the Cadillac XTS, and livery specifications of the Toyota Avalon and Chrysler 300.
Each of those challengers, however, faces challenges. The Town Car was a workhorse, American, rear-wheel-drive sedan with plenty of rear legroom. Cadillac has been in the livery space before but with decontented models that were about selling the brand, not its luxury. It is taking the opposite approach with the XTS, pointing out that its livery edition is "contented in the upper half of the XTS range." Still, the CEO of Michigan's largest livery company says "it's quite a bit smaller than what we're used to," and he also prefers rear-wheel drive.
The Chrysler 300 is rear-wheel drive, and American, which matters to some companies, but Chrysler hasn't yet revealed the livery package for it. The livery Avalon marks Toyota's first time getting into that business in the US, a natural step after having done so well with taxi clients and with the Town Car out of the way. Still, the livery client is a different to taxi buyers, so the Avalon could face other soft-touch hurdles.