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Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

GM puts e-commerce shopping in car dashboards

DETROIT — General Motors on Tuesday said it will equip newer cars with in-dash e-commerce technology, betting it can profit as drivers order food, find fuel or reserve hotel rooms by tapping icons on the dashboard screen, instead of using smartphones while driving. GM's Marketplace technology, developed with IBM, will be uploaded automatically to about 1.9 million model-year 2017 and later vehicles starting immediately, with about 4 million vehicles across the Chevrolet, Buick, GMC and Cadillac brands equipped with the capability in the United States by the end of 2018, GM said. GM will get an undisclosed amount of revenue from merchants featured on its in-dash Marketplace, Santiago Chamorro, GM vice president for global connected customer experience, said during a briefing for reporters. Customers will not be charged for using the service or the data transmitted to and from the car while making transactions, he said. "This platform is financed by the merchants," Chamorro said. GM will get paid for placing a merchant's application on its screens, and "there's some level of revenue sharing" based on each transaction, he said. It is too soon to say how much revenue GM could realize from the Marketplace system, he said. The GM Marketplace will compete for customer clicks and revenue with hand-held smartphones, which offer a far richer array of applications than the GM system will at the outset. Amazon.com is partnering with other automakers, including Ford, to offer in-car e-commerce capability through Amazon's Alexa personal assistant system. For example, GM will launch Marketplace with just Shell and Exxon Mobil icons in the fuel category. The only restaurant available for in-car table reservations at launch is the chain TGI Fridays, GM said. In addition, there will be apps for parking, and ordering ahead at coffee shops and restaurants such as Starbucks, Dunkin' Donuts and Applebee's. "We will be adding more vendors," with some coming in the first quarter of 2018, Chamorro said. In addition, he said GM plans to expand integration into its vehicles of music, news and other information services. GM also hopes to use its in-car Marketplace connections to expand purchases of products and services, such as additional access to in-car wifi, from its own replacement parts business and dealer network. Customers can "expect to see more service promotions coming through the platform," Chamorro said. Reporting by Joe WhiteRelated Video:

Cadillac CT4 and CT5 get meaningful updates for 2021

It's common for vehicles to get an update here or there in between full redesigns every five or six years, but the changes being made for the 2021 Cadillac CT4 and CT5, each just introduced last year, represent more than just a little nip and tuck. For starters, Cadillac's excellent Super Cruise will show up on the options sheets for the two sedans early next year in Enhanced form with with Lane Change on Demand functionality. Super Cruise will be offered on Premium Luxury and V-Series trims only. As we already knew thanks to early order guides, a new 12-inch digital instrument cluster that features driver-selectable themes is also on the menu for 2021. A traditional Tour theme is probably what most drivers will default to, while a Sport theme will likely include red accents and performance-monitoring readouts and a Stealth theme will offer minimal information and what we'd guess are non-distracting colors. CT4-V and CT5-V models will get an exclusive Track theme. New for the CT5 Sport trim level is a V Performance package that adds upgraded suspension bits, Magnetic Ride Control and a mechanical limited-slip differential. V Performance front brake calipers from Brembo are also optional on Sport models. Additionally, a new Diamond Sky special edition package will be offered on Premium Luxury CT4 and CT5 models, adding interior and exterior styling upgrades along with all-season run-flat tires on unique wheels. The package also gets the aforementioned V Performance brakes. Additional updates include wireless Apple CarPlay and Android Auto, SiriusXM with 360L with more than 200 live SiriusXM channels and on-demand programming choices, and a console-mounted rotary infotainment knob that enables left and right clicks to more easily navigate the CUE infotainment system. Buckle to Drive will come enabled from the factory (it can be disabled after purchase) and won't allow the driver to shift into drive unless the seatbelt is buckled. A Teen Driver mode will encourage safe driving from — you guessed it — teens. Forward collision alert, front pedestrian braking, automatic emergency braking and the patented haptic Safety Alert Seat are now standard equipment across the board for both sedans. Check out the image gallery above to see many of the updates, including Super Cruise, the digital instrument cluster and the Diamond Sky edition. Related Video: