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Cadillac dealers frustrated over Escalade production snarls

Lincoln went through it during the launch of the MKZ last year, Jeep went through something similar with its Cherokee launch, and now the 2015 Cadillac Escalade has apparently caught the bug: dealer delivery delays because of quality control checks. Automotive News reports that Cadillac dealers have been waiting three times longer than usual - a month or more - from the time an Escalade leaves the assembly line to when it gets delivered. Worse, dealers are saying they don't always know where their vehicles are in transit, or when they are set to arrive. The situation has upset customers who have put down deposits and things have gotten so bad that some dealers have reportedly stopped taking pre-orders.
Cadillac says it has the delay, called "dwell time," down to two weeks, and it expects to cut that to a week by the beginning of September. The company said "a lengthy quality-assurance process on some interior parts" has caused the lag, the report citing additional issues with figuring out which vehicles should be delivered first. A spokesman said that more trucks have been put in the distribution system to work through the backlog, but it's clear it's still going to take some time to set things right, with one dealer telling AN that cars ordered in February and March still haven't arrived.
Brand chief Kurt McNeil said additional personnel are at the Escalade's Arlington, Texas factory to speed up the checks, and spreadsheets tracking every order have been distributed to field staff. Even with the snafu, though, the Escalade is Cadillac's best seller through July.

Cadillac plans new branding campaign to go with new products

Cadillac's new leader says the GM luxury brand now has "thousands of people" working on its behalf back at its soon-to-be new headquarters in the Detroit suburb of Warren, with a new branding campaign under development and plans to fix longstanding quality issues. Cadillac President Steve Carlisle granted an interview with the Detroit Free Press in which he said he'll unveil a new strategy to redefine the luxury brand, which he's calling a "master brand," in the first quarter of 2019. "Cadillac has its own values — boldness, optimism, innovation, sophistication — that will reflect in the master brand," Carlisle told the outlet. The challenge is "how to bring those to life." He added that Caddy won't be defining itself simply as a viable option to gold-standard Germany luxury cars. "We're targeting customers versus competitors. Cadillac has to have its own persona and not be defined by where other brands are and are not. It has to have its own definition and that's what we're reflecting in our master brand." Carlisle, who was promoted to lead Cadillac in April, put his first stamp on Cadillac last month when the brand announced it will move its headquarters back to Warren, Mich., across the street from GM's massive Tech Center, after more than three years in Manhattan's SoHo neighborhood. He said its Cadillac House showroom, a ground-floor space used to display models and stage events with partners, will remain open "for the time being" and that the brand will use what it learned well outside of its Detroit auto-industry bubble to move the brand forward. He'll have his work cut out for him. Cadillac plans to launch a new or redesigned vehicle every six months for the next three years, and Carlisle said he wants the brand to be GM's technology leader, the first to deploy self-driving and electric-vehicle technology of GM's stable of brands. Yet the brand just ranked second-from-last in Consumer Reports' new reliability survey for 2018. Jon Linkov, deputy auto editor for CR, said the brand suffered for widespread complaints about its Cadillac User Experience infotainment system, with owners reporting frequent crashes, frozen screens and problems with voice control. "Most of (the complaints) really ran through the CUE system being a major culprit for Cadillacs," Linkov said. Through September, Cadillac's year-to-date sales had dipped a half a percentage point from the first nine months of 2017 to 113,240 units.

Woodward Dream Cruise Photo Gallery | Classics and American muscle

The 2022 running of the Woodward Dream Cruise just went down, and we were there from morning to evening drinking in the sweet sights and pre-emissions exhaust fumes. Yes, it’s a little smelly on Woodward Ave. this time of year. Just like always, the Dream Cruise invites all comers to cruise their machines on Woodward from Ferndale, MI to Pontiac, MI. Everybody is invited, but the original intent of the Dream Cruise was to highlight classic American muscle cars. YouÂ’ll see plenty of those in our mega gallery above, but weÂ’ve sprinkled it with a bunch of other vehicle types, such as modern muscle and other intriguing American vehicles. Similar to years past, though, sometimes the classics arenÂ’t the most entertaining thing to look at on Woodward. ThatÂ’s why weÂ’ll have other mega galleries coming soon, highlighting the weird cars and (great) dogs of the Cruise, all the imports and exotics you can imagine and a special one for all the trucks of Woodward — perhaps even more so than in years past, the truck population on Dream Cruise day was quite high. Click through above to see all the classics you wouldÂ’ve seen had you been roadside on the day of the cruise. And if you missed this yearÂ’s event, make sure you check out what happens next year. You wonÂ’t be alone, as itÂ’s estimated that over 1 million people attend the Dream Cruise to either watch from the side of the road or to sit in the most glorious traffic jam in the world. Related video Featured Gallery 2022 Woodward Dream Cruise classics and American muscle View 160 Photos Design/Style Buick Cadillac Chevrolet Chrysler Dodge Ford GM GMC Hummer Jeep Pontiac RAM Classics Woodward Dream Cruise