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Ford C-Max spot aimed squarely at Cadillac ELR 'Poolside' hubris [UPDATE]

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

Cadillac confirms Blackwings will get manual transmissions and 3D-printed parts

Cadillac's upcoming 2022 CT4-V and CT5-V Blackwing will be the first GM production cars to utilize 3D-printed technology. In fact, the technology will be featured front and center on one of the cars' most hotly anticipated features — in a decorative medallion atop the shift knob of the manual transmission. Cadillac says that "additive manufacturing" (named as such because 3D printing accumulates tiny deposits of material to create the object) made the manual transmissions possible by reducing costs and waste. Aside from the medallion, the cars will employ two 3D-printed two HVAC ducts and an electrical harness bracket. "[The manual transmission is] something we know V-Series buyers want and itÂ’s something we knew we had to have, so we used innovative processes to make it happen,” said Cadillac performance variant manager Mirza Grebovic. Speaking of which, Cadillac commissioned a Harris Poll survey about manual transmissions and received some interesting results. For example, 66 percent of American adults surveyed know how to drive manual, and 55 percent said they've owned a standard shift car. Of those who don't, roughly 40 percent are either somewhat or very interested in learning. Interest is highest among two key demographics, 64 percent of those earning $75,000 or more in annual household income, and 62 percent of those ages 18-34. The findings seem to contradict what many automakers have said about lack of interest in manuals, with some declaring a sub-1 percent take rate when manuals are offered. Perhaps with a performance-oriented car such as the V-series, buyer preferences change. The mix of old school gearboxes and new school manufacturing techniques will result in what looks like a very potent car on paper. The CT5-V Blackwing is rumored to be powered by an updated 6.2-litter V8, while the CTS-4 Blackwing is said to be motivated by a turbo six. Neither will use the twin-turbo 4.2-liter V8 of their namesake, but they should prove to be worthy successors to the CTS-V and ATS-V. Related Video:

GM intends to offer semi-autonomous vehicles by 2020

Prepare for a few years of technological saber-rattling, as the world's automakers begin pushing to bring self-driving cars to market. Earlier this week, Nissan announced that it aims to offer autonomous vehicles by 2020, while Google, BMW and several other marks are working on similar efforts.
General Motors is doing things differently, though. Rather than push for a fully autonomous car, it's continuing to refine its semi-autonomous Super Cruise, a product that we tested in April 2012 and that will eventually see use on some Cadillacs before trickling down to the rest of the General Motors family. Super Cruise, which is undergoing testing in the Cadillac SRX, doesn't take complete control out of the driver's hands. Rather, under a very specific set of circumstances on the freeway, it will marry the capabilities of things like lane departure warning and adaptive cruise control to allow the driver to take their hands off the wheel. All of which sounds a lot like the system Mercedes-Benz is launching on the 2014 S-Class.
The system is still in development, according to John Capp, GM's director of electrical controls and active safety technology. Now that that the biggest hurdle, steering control, has been cleared, GM's engineers can focus on things like teaching the system to adapt to differing road conditions and visibility levels. As we reported in 2012, Super Cruise is still befuddled in low-visibility situations or when road markings aren't particularly clear.