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What if the mid-engine Corvette is really a Cadillac?

Call me crazy, but I'm not convinced the mid-engine Corvette is the next Corvette. The rumor is strong, yes. And, contrary to some of the comments on our site, Car and Driver - leader of the mid-engine Corvette speculation brigade - has a pretty good record predicting future models. But it's another comment that got me thinking: or maybe it's a Cadillac. There is clearly something mid-engine going on at GM, and I think it makes sense for the car to be a Cadillac. First off, check out how sweet the 2002 Cadillac Cien concept car still looks in the photo above. Second, there are too many holes in the mid-engine Corvette theory. There are too many holes in the mid-engine Corvette theory. The C7 is relatively young in Corvette years, starting production almost three years ago as a 2014 model. Showing a 2019 model at the 2018 North American International Auto Show would kill sales of a strong-selling car before its time. Not to mention it would only mean a short run for the Grand Sport, which was the best-selling version of the previous generation. More stuff doesn't add up. Mid-engine cars are, in general, more expensive. Moving the Vette upmarket leaves a void that the Camaro does not fill. There's not much overlap between Camaro and Corvette customers. Corvette owners are older and enjoy features like a big trunk that holds golf clubs. Mid-engine means less trunk space and alienating a happy, loyal buyer. Also, more than 60 years of history. The Corvette is an icon along the likes of the Porsche 911 and Ford Mustang. I'm not sure the car-buying public wants a Corvette that abandons all previous conventions. And big changes bring uncertainty - I don't think GM would make such a risky bet. Chevrolet could build a mid-engine ZR1, you might say, and keep the other Corvettes front-engine. Yes they could, and it would cost a ton of money. And they still need to fund development of that front-engine car. I highly doubt the corporate accountants would go for that. But a Cadillac? Totally. Cadillac is in the middle of a brand repositioning. GM is throwing money at this effort. A mid-engine halo car is the just the splash the brand needs to shake off the ghosts of Fleetwoods past. And it's already in Cadillac President Johan De Nysschen's playbook. He was in charge of Audi's North America arm when the R8 came out. A Caddy sports car priced above $100,000 isn't that unreasonable when you can already price a CTS-V in that range.

Cadillac vehicles to go electric by 2030, will get real names

DETROIT — The head of General Motors' Cadillac luxury brand said on Thursday that a majority, and possibly all, of the brand's models would be electric vehicles by 2030. Cadillac President Steve Carlisle also said Cadillac was on track for "low double-digit" sales growth in China in 2019, despite a drop in overall sales in the world's largest vehicle market. Retail Cadillac sales in the United States were on track this year for their first increase since 2013, Carlisle said. Cadillac has previously signaled a move toward electric models. Carlisle also confirmed Cadillac would offer a large electric sports-utility vehicle (SUV) similar to the Escalade and that it could continue to sell internal combustion models alongside electric vehicles, depending on consumer demand. GM expects to begin production of the large Cadillac electric SUV in late 2023 at its Detroit-Hamtramck plant as part of a planned $3 billion overhaul of the factory, sources have previously told Reuters. GM's luxury brand also plans to introduce a compact electric SUV in China in 2022, with a companion model slated to go into production in the United States in late 2023, suppliers said. Cadillac showed a concept for a midsized electric SUV earlier this year. The division will use names for its future electric models, moving away from number and letter names such as CT6 or XT5. "Escalade is an awesome name," Carlisle said. Cadillac will refresh its existing gasoline-powered models one more time over the next decade and then focus on the electric models, he said. "None of us knows how quickly the transition will take place," to a fully electric lineup, Carlisle said. A key challenge for electric vehicles is driving range and Carlisle said Cadillacs will need a range of 300 miles to be competitive. Eventually, he said, "you need to be at 400 miles" with charging times in minutes. Cadillac also will expand the number of models equipped with GM's Super Cruise semi-automated driving system, Carlisle said. GM executives have previously suggested that a more advanced version of Super Cruise was in the works. Earnings/Financials Green Cadillac Electric Luxury

Lutz dishes dirt on GM in latest Autoline Detroit

Bob Lutz sits down for Autoline Detroit - Click above to watch video after the jump
Autoline Detroit recently played host to Bob Lutz, and, as is always the case, the former General Motors vice chairman dished out some great commentary. Lutz was promoting his new book Car Guys vs. Bean Counters: The Battle for the Soul of American Business, and talk quickly turned to his role as it related to product development and high-level decision making at GM. While on the topic of brand management, Lutz revealed a few rather interesting tidbits about his former employer:
All Chevrolet vehicles were required to have five-spoke aluminum wheels and a chrome band up front, as part of the Bowtie brand's overall image.