2011 Cadillac Cts-v Coupe on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Cadillac CT5 Luggage Test | How big is the trunk?

The Cadillac CT5 is a midsize luxury sedan. At least by today's standards. By the standards of Cadillac's past, it's practically a compact. At 193.8 inches long, the CT5 is 3 inches shorter than its STS predecessor of 15 years ago and 11 inches shorter than the Seville of 25 years ago. This is significant since virtually every other car brand's offerings have grown from generation-to-generation. See the BMW 5 Series as just one example. You'd have to go back to the 1980s to find a CT5 ancestor that's smaller, though that stubby thing was an aberration.   Honestly, I'm just sharing that because I think it's interesting. This post is about trunk space, and exterior size doesn't necessarily equate to how much junk you can fit in the trunk. In fact, the CT5 is pretty good example of that. Although smaller than its predecessors, the CT5 is still an awfully big car that's comparable to other midsize luxury sedans, including the 5 Series, Audi A6 and Mercedes-Benz E-Class. The trunk, however, is notably smaller than what you'd get in those with a rather rinky-dink 11.9 cubic feet. That's coupe territory and less than what you'd get in some subcompact sedans. The A6 and E-Class are in the 13-cube range, while the 5 Series apparently has 14.5 cubic feet.  So, how small is 11.9 cubic feet? Although plenty wide at the rear, which should be handy for golf clubs, the CT5's trunk isn't very long compared to all those competitors. The A6's is narrower but also practically a tunnel by comparison. Also, note the ramp-like structures along the outer edges. Besides making loading a hassle, they effectively make the trunk even smaller than the 11.4 cubic-feet that's technically there since it's so difficult to load items right up to the wheel wells. You can see a closer look at those "ramps" above left along with the smallish pass through that oddly looks like a previous-generation Hyundai Sonata's grille.  Above right you can see the underfloor storage. There is no spare tire.  Besides those "ramps" impeding luggage loading from below, these giant speakers hanging down from the parcel shelf sure don't help, either. Watch your hands while loading, as well as anything that might be easily scratched (or that might damage the speakers) OK, let's get to the bags.

It's going to cost $12 billion to fix Cadillac

The Cadillac CT6's development predates Johan de Nysschen taking over at Cadillac, but the forthcoming flagship is the luxury brand's first major new product launch since the beginning of his tenure. The vehicle's debut also marks the beginning of a comprehensive $12 billion renewal plan bringing eight new vehicles in the next five years. Now, the former Audi and Infiniti exec is talking about joining Caddy and the company's future. "Cadillac will be a powerhouse global luxury brand that will command the respect of its peers," de Nysschen said about the forecast state of the company in 2020 to Bloomberg. He disclosed that three of those new vehicles under the five-year plan would be crossovers and reiterated that plug-in hybrids are on the way that would take advantage of the Chevrolet Volt's tech advances. De Nysschen also reminisced about joining Cadillac last year. He told Bloomberg that leaving Infiniti wasn't an easy decision, and there were apparently long conversations on the phone with General Motors President Dan Ammann discussing strategy for the luxury brand. De Nysschen was apparently clear that a greater investment and more autonomy from the corporate mother ship were vital. These days, the revitalization of Cadillac is just getting rolling. The company has a swanky New York office with a dedicated team to focus on the future. According to de Nysschen, the brand will grow its staff to around 150 people by the end of the year, compared to over 40 now. The marketing plan is to position the American luxury brand as a more distinctive product versus more common German rivals. It's going to be very interesting to see if this new Caddy can dare greatly enough to accomplish these lofty goals.