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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Cadillac confirms CT8/CT9 flagship, ELR successor

Cadillac has certainly been a hot topic as of late, what with Johan de Nysschen now running the joint, moving its headquarters to New York, and overhauling the company's naming structure (only to later publicly defend all of these drastic decisions). Now, looking ahead, de Nysschen is already revealing some details about what's in store for the future, including a raft of new products that include a large, long-wheelbase Mercedes-Benz S-Class rival positioned above the recently announced CT6, along with a successor to the slow-selling ELR coupe.
In an interview with Reuters, de Nysschen says his company has "just signed off on" a new flagship tipped to be called CT8 or CT9. It will compete with the long-wheelbase versions of the Mercedes-Benz S-Class and BMW 7 Series, and should come to market by the end of this decade.
Among other news, the South African executive said a followup to the ELR plug-in hybrid is in development, though it may not be a two-door coupe like the current car. That's not necessarily a bad thing, since the ELR has garnered nothing but slow sales and poor reviews since its launch.

Here is the Cadillac XT6 three-row SUV's interior

The Cadillac XT6 has once again been spotted by one of our spy photographers. Though the outside is still as buttoned-up as ever, our photographer managed to get close enough to see the completely uncovered interior. On the surface it looks more like the interior of the CT6 than the latest Cadillac model, the XT4, which is rather surprising. Specifically, the dashboard layout is nearly identical to the CT6's. It's a wide, sweeping dash, and the mid-section is dominated by a broad piece of trim that appears to be carbon fiber in this model. It likely can be replaced by wood, leather or a variety of other trims. The top part of the center stack is dominated by a large touchscreen with touch buttons surrounding it for driver's aids. Directly underneath are subdued air vents followed by the climate controls. These controls appear to have been lifted straight from the CT6 and feature touch buttons and a trio of toggle switches. The few places the dashboard deviates from the CT6 include how the XT6's fancy trim spans the full width of the dash, rather than giving way to some plain leather on the driver's side. This gives the whole dash a more upscale look. The dash also doesn't try to smash too many different materials and textures into one design. Overall, it all looks attractive enough, though we're a little disappointed to see a lack of physical buttons as we saw in the XT4. That being said, there are XT4-inspired elements in the XT6's interior. Most prominent is the scroll wheel down in the center console. We suspect the infotainment system will be effectively identical, so the wheel will similarly serve as a redundant means of controlling the infotainment system along with the touchscreen, voice commands and wheel controls. The shifter also seems to be the same as the XT4's. The XT6 exterior doesn't really reveal anything new. It still looks angular, and it still looks long enough to have a third row of seats. The introduction of this model will certainly give Cadillac a much more rounded lineup of crossovers from small to large, something the brand sorely needs. Related Video: