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2021 Cadillac Escalade to have a massive 38-inch curved OLED display

The redesigned 2021 Cadillac Escalade is going to be revealed Feb. 4, and it’s going to have a huge screen. Cadillac released a video teaser today showing the enormous display — watch it above. This screen is a curved OLED display that measures 38 inches from corner-to-corner. The exact resolution wasnÂ’t revealed, but Cadillac claims the pixel density is twice that of a 4K television. That particular stat is also rather nebulous, as the pixel density of a 4K TV varies with the TVÂ’s size. Regardless, itÂ’s safe to say that the screen is going to be very sharp and look fantastic. CadillacÂ’s use of an OLED screen will ensure it has spectacular color representation and the best blacks that a screen is capable of. Smartphones with OLED displays typically offer a better experience than those with LCD displays, and we can hope the same is true for this Cadillac display. On top of it being a huge screen, Cadillac also says itÂ’s the “first curved OLED” in the industry. Most infotainment screens in cars these days are flat displays, but Cadillac appears to be sticking its best tech foot forward with this curved screen. Other details worth noting in this teaser is the obvious presence of Super Cruise. The green light stretches across the steering wheel, indicating that the new Escalade will definitely offer the semi-autonomous driving technology. The rest of the interior is difficult to make out, but there appears to be a row of shiny buttons below the screen. Below this we can see what might be the top of the gear lever sticking up. ItÂ’s tough to know for certain what it is, but itÂ’s similar in size, shape and style to other new Cadillac gear levers. However, both the 2021 Chevy Tahoe and Suburban use push-button shifters. The switch to an actual gear lever would be more consistent with other Cadillacs, but inconsistent with its full-size SUV brethren. We wonÂ’t have terribly long to wait to find out. Cadillac says itÂ’s going to reveal the new Escalade in Los Angeles during Oscars week. Expect some of the big stars to roll up to the red carpet in new Escalades. ItÂ’s hard to think of a better place to show off the chromed-up, shiny new Cadillac. Related Video:      

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Steve Carlisle replaces Johan de Nysschen as head of Cadillac

Johan de Nysschen, a longtime automotive industry executive, is out the door at Cadillac after four years at the helm of GM's flagship luxury brand. Steve Carlisle will replace de Nysschen as General Motors senior vice president and president, Cadillac. Carlisle previously served as president and managing director of GM Canada. Travis Hester will replace Carlisle in that role, starting immediately. "We appreciate Johan's efforts over the last four years in setting a stronger foundation for Cadillac," said General Motors President Dan Ammann. That strong foundation is mostly seen overseas. Cadillac has seen record sales in China under de Nysschen's watch, but has continued to flounder in its home market of the United States with market share significantly lower than rival brands like Audi, BMW, Lexus, and Mercedes-Benz. Growth in the U.S. market is mostly happening with crossovers and SUVs, and Cadillac has been trailing its German and Japanese rivals on that front. The brand-new XT4 is seen as a big potential sales booster for the automaker, but its late arrival has already hurt the brand's sales figures here in America. "Looking forward, the world is changing rapidly, and, beginning with the launch of the new XT4, it is paramount that we capitalize immediately on the opportunities that arise from this rate of change," said Ammann. "This move will further accelerate our efforts in that regard." Carlisle will report directly to Ammann in his role as the head of the Cadillac brand. Related Video: