1953 Buick Skylark Convertible on 2040-cars

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Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.

Buick luxury sedan design sketch would make a great flagship

Over the Thanksgiving holiday General Motors posted a sketch of a futuristic Buick sedan to social media. In fact, the sleek wedge is just the latest in a series of illustrations that seem to point the way to a luxury EV coming in 2024 (for model year 2025). That's when Buick has promised its first fully-electric vehicle, with the promise that the entire lineup will be gasoline free.           View this post on Instagram                       A post shared by GM Design (@generalmotorsdesign) The sketch shows a low, long sedan that seems to be inspired (or perhaps served as the inspiration for) the Buick Wildcat concept revealed in June. However, there are significant differences as well. The sketch shows a profile that's more cab backward than the Wildcat's, with a gently sloping roofline that's more Audi A7 than the physical car's aggressive Nissan GT-R-like top.  The front end is less busy than the Wildcat's as well, with the chrome better integrated into the fascia and headlights. Similar brightwork appears on the rocker panels and on the fenders behind the wheel arches, cues the Wildcat concept lacks. Buick's updated logo sits at the end of a sporty BMW-esque trough on the hood. Of course, the exaggerated wheels have such little clearance they wouldn't really be able move or turn, much less survive a pothole, but we can forgive that artistic liberty. Other recent sketches shown on the GM Design account on Instagram show a more refined version of the same sedan, but without the Wildcat's Honda CR-V-esque taillights. Another super-luxurious coupe with hints of Syd Mead looks just as beautiful but is unbranded and may work better as a Cadillac. The Buick brand feels a bit redundant these days, but stunning designs like these could help differentiate the brand. The General has plenty of trucks and SUVs already. If it's going to foist crossover after crossover at us, maybe the Buick division could stand out as the sedan-and-coupe-only brand. Related video:

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")